iTunes to host unsigned tracks from Pure Play
09/25, 9:20am
iTunes/Pure Play deal
Apple has signed a deal which should see over 1.5 million new songs added to the iTunes Store, reports say. The company has forged an agreement with Pure Play Music, a site which specializes in hosting artists that are otherwise unsigned. The site currently lists a roster of over 6,000 artists from around the world, who operate under a set of non-exclusive rights agreements.