Tag - Product RED
Following on the heels of yesterday's release of a (PRODUCT) Red leather case for the iPhone 6s and 6s Plus and a new game promotion to raise money for the Global Fund, a number of Apple's flagship retail stores have again turned the normally-white Apple logo to red in honor of World Aids Day today. Apple has contributed some $100 million to the Global Fund since 2006, nearly a third of all company-based donations the Fund has received.
Apple's first announcements at its Special Event revolved around the Apple Watch. Features and apps for the upcoming watchOS 2 update were teased, while the Apple Watch itself now has more options for casing colors and bands, including a Product Red model and premium leather bands from designer brand Hermes.
[Updated with Portland store revamp] As a part of the company's World AIDS Day promotions yesterday, Apple CEO Tim Cook made a surprise visit to the Georgetown Apple Store in Washington, DC. He posted photos of the event on Twitter, which also show him meeting with Deborah Dugan, the CEO of the Global Fund. In a tweet of her own, Dugan thanks Apple for feeding over $75 million to The Global Fund since 2006, through specially-branded accessories and iPods. Apple doesn't offer Product (RED)-branded Macs, iPhones, or iPads, though it did produce a one-off (RED) Mac Pro in 2013.
To mark the upcoming World AIDS Day on December 1, Apple has launched a trio of initiatives. On the 1st itself, Apple says it will donate "a portion" of its Black Friday sales at its online and retail stores to the Global Fund, which is mainly dedicated to combating AIDS but also tackles diseases such as malaria and tuberculosis. On November 28, some random product purchases will include a Product (RED) iTunes gift card; any purchases made with the card in future will go to the Fund. From today through December 7, a program called "Apps for (RED)" will donate the sales from 24 iOS apps - and in some cases, special in-app purchases -- to the same cause.
U2 frontman/(Product) RED creator Bono squared off with former Apple CEO Steve Jobs about RED branding, a Cannes interview (below) reveals. Some proceeds from RED-branded products go toward the Global Fund, a charity that combats AIDS, malaria, and tuberculosis, particularly in Africa. Bono notes however that when Apple was first entering the program, Jobs wanted to remove the parentheses to stop anything from "interfering with the logo." After some time to sleep on the idea, Jobs partially conceded, but still blocked parentheses from being used in Apple Stores.
The Cannes Lions International Festival of Creativity has announced an interview of U2 frontman Bono and lead Apple designer Jonathan Ive on June 21st. Bono is due to receive the first-ever LionHeart award at the festival for his (RED) charity, and so he and Ive will be interviewed about their collaboration on (RED) products. The interview is due to last 45 minutes; it's not clear if people will be able to watch the interview online later.
Apple's contributions to Product (RED) have reached $70 million, according to the charity's Twitter account. That implies an increase of $5 million since September 2013. Apple is the biggest individual contributor to (RED), and has been participating in the charity since 2006.
Apple's lead designer, Jonathan Ive, is interviewed along with fellow designer Marc Newson on the latest episode of the Charlie Rose Show on PBS. The show aired last night in some parts of the US, but is only scheduled for 11PM Eastern tonight in others. It has also yet to become available on the Charlie Rose website, although Bloomberg has a short clip (below).
Apple has launched iTunes pre-orders for a new album to benefit the Global Fund, Dance (RED) Save Lives, Vol. 2. The album is due to go live November 25th, and features artists such as Coldplay, Robin Thicke, deadmau5, and Bob Marley. People who pre-order can get early access to "Celebrate," a song by Empire of the Sun and Tommy Trash.
Apple's contributions to the Global Fund against AIDS, malaria, and tuberculosis, made via (Product) RED, have amounted to somewhere over $65 million since the company joined the program in 2006, according to Bono, U2 singer and founder of the RED initiative. He made the comments during today's annual meeting of the Clinton Global Initiative. "Apple is certainly leading the crew," he added, indicating that the company is so far generating the most money amongst RED participants.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE