Tag - Product RED
Following on the heels of yesterday's release of a (PRODUCT) Red leather case for the iPhone 6s and 6s Plus and a new game promotion to raise money for the Global Fund, a number of Apple's flagship retail stores have again turned the normally-white Apple logo to red in honor of World Aids Day today. Apple has contributed some $100 million to the Global Fund since 2006, nearly a third of all company-based donations the Fund has received.
Apple's first announcements at its Special Event revolved around the Apple Watch. Features and apps for the upcoming watchOS 2 update were teased, while the Apple Watch itself now has more options for casing colors and bands, including a Product Red model and premium leather bands from designer brand Hermes.
[Updated with Portland store revamp] As a part of the company's World AIDS Day promotions yesterday, Apple CEO Tim Cook made a surprise visit to the Georgetown Apple Store in Washington, DC. He posted photos of the event on Twitter, which also show him meeting with Deborah Dugan, the CEO of the Global Fund. In a tweet of her own, Dugan thanks Apple for feeding over $75 million to The Global Fund since 2006, through specially-branded accessories and iPods. Apple doesn't offer Product (RED)-branded Macs, iPhones, or iPads, though it did produce a one-off (RED) Mac Pro in 2013.
To mark the upcoming World AIDS Day on December 1, Apple has launched a trio of initiatives. On the 1st itself, Apple says it will donate "a portion" of its Black Friday sales at its online and retail stores to the Global Fund, which is mainly dedicated to combating AIDS but also tackles diseases such as malaria and tuberculosis. On November 28, some random product purchases will include a Product (RED) iTunes gift card; any purchases made with the card in future will go to the Fund. From today through December 7, a program called "Apps for (RED)" will donate the sales from 24 iOS apps - and in some cases, special in-app purchases -- to the same cause.
U2 frontman/(Product) RED creator Bono squared off with former Apple CEO Steve Jobs about RED branding, a Cannes interview (below) reveals. Some proceeds from RED-branded products go toward the Global Fund, a charity that combats AIDS, malaria, and tuberculosis, particularly in Africa. Bono notes however that when Apple was first entering the program, Jobs wanted to remove the parentheses to stop anything from "interfering with the logo." After some time to sleep on the idea, Jobs partially conceded, but still blocked parentheses from being used in Apple Stores.
The Cannes Lions International Festival of Creativity has announced an interview of U2 frontman Bono and lead Apple designer Jonathan Ive on June 21st. Bono is due to receive the first-ever LionHeart award at the festival for his (RED) charity, and so he and Ive will be interviewed about their collaboration on (RED) products. The interview is due to last 45 minutes; it's not clear if people will be able to watch the interview online later.
Apple's contributions to Product (RED) have reached $70 million, according to the charity's Twitter account. That implies an increase of $5 million since September 2013. Apple is the biggest individual contributor to (RED), and has been participating in the charity since 2006.
Apple's lead designer, Jonathan Ive, is interviewed along with fellow designer Marc Newson on the latest episode of the Charlie Rose Show on PBS. The show aired last night in some parts of the US, but is only scheduled for 11PM Eastern tonight in others. It has also yet to become available on the Charlie Rose website, although Bloomberg has a short clip (below).
Apple has launched iTunes pre-orders for a new album to benefit the Global Fund, Dance (RED) Save Lives, Vol. 2. The album is due to go live November 25th, and features artists such as Coldplay, Robin Thicke, deadmau5, and Bob Marley. People who pre-order can get early access to "Celebrate," a song by Empire of the Sun and Tommy Trash.
Apple's contributions to the Global Fund against AIDS, malaria, and tuberculosis, made via (Product) RED, have amounted to somewhere over $65 million since the company joined the program in 2006, according to Bono, U2 singer and founder of the RED initiative. He made the comments during today's annual meeting of the Clinton Global Initiative. "Apple is certainly leading the crew," he added, indicating that the company is so far generating the most money amongst RED participants.