AUO vows half-price e-book readers
10/02, 7:00am
AUO to cut e-reader prices in half
AU Optronics (AUO) said on Friday that it hopes to slash the price of e-book readers in half within two years. The Taiwan area company explained to FT that it hopes to use its experience in making LCDs, as well as the sheer scale of its production, to make the e-paper displays affordable enough that they can lead to much less expensive hardware. A $150 reader could be available in 2010, while a $100 reader will ideally ship in 2011.
