Sony's director of hardware marketing, John Koller, has officially announced that the PlayStation 2 gaming console will begin selling for $99.99 starting tomorrow, April 1st. This represents a $30 price drop from the current price, roughly 23 percent, and may be the source of rumors of a PS3 price cut. Sony has consistently denied any PS3 reductions.
Sony on Wednesday announced its second-quarter fiscal results, ending on September 30, revealing an upward trend in the company's video game operations. While the giant company was down overall by 0.5 percent from the same time period in 2007, its gaming division showed a positive trend upwards. Overall sales were up by more than 10 percent and the arm's quarterly loss was halved to $379 million. The disproportionate change can be partly attributed to the decreasing costs involved in making the PlayStation 3 gaming console as production and sales volumes go up.
