Tag - Phil Schiller
At the 2012 launch of the iMac, Phil Schiller said on stage that "you'll be able to go home and tell people today you heard about plasma deposition." You didn't. Nobody did. Yet at this year's WWDC when Apple mentioned their next new term, suddenly everyone's talking about it. Differential Privacy sounds just about as much a jargon term but it's concerned with something that affects every single iPhone user. It's a term for what's both technically intricate and politically on fire.
Six months after taking over the management of the App Store, Apple Senior Vice President of Worldwide Marketing Phil Schiller is planning a number of very bold changes to the iOS App Store -- some of which are very likely to spread to the Mac App Store and other online Apple media stores -- that directly address concerns from both developers and customers regarding app reviews (the progress on which has already been seen), app discovery, and new business models -- including subscription consolidation, and a limited form of advertising.
Apple has made some changes to its senior management today, with some new additions to the team alongside some other role alterations. Jeff Williams has been named as chief operating officer, Johny Srouji is becoming the senior vice president for Hardware Technologies, Tor Myhren will be joining the company next year as vice president of Marketing Communications, and senior vice president of Worldwide Marketing Phil Schiller is being given the extra role of leading the App Store teams.
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.
[Update: Tim Cook answers challenge] Apple's worldwide marketing head, Phil Schiller, has joined in on the "ice bucket challenge" currently making the rounds on social media to raise awareness and money for combatting ALS. In a Twitter post, Schiller includes photos of himself standing on a beach and tipping a bucket of water over his head. Keeping to the rules, he challenges other people, including his wife Kim, Apple CEO Tim Cook, and fellow Boston College graduate Chris O'Donnell, currently best known for starring in NCIS: Los Angeles. Later on Thursday, Cook answered the challenge in front of a crowd of Apple employees.
A judge for the Santa Clara County Superior Court, Carol Overton, has given the go-ahead for a lawsuit targeting Apple over job promises. The plaintiff, Wayne Goodrich, says that he reported directly to Apple co-founder Steve Jobs for over 20 years, including not just time at Apple -- where he spent 17 years -- but also at Pixar and NeXT. His role involved preparing Jobs' public presentations, which have often been a huge draw for the media and helped to sell products like the iMac, iPod, and iPhone.
In a series of early 2013 emails, Apple's marketing lead Phil Schiller delivered angry words to long-time Apple advertising partner TBWAChiatDay, and specifically its Apple-dedicated Media Arts Lab, according to documents exposed through the ongoing Apple v. Samsung trial. As was mentioned in court, Schiller was upset with a Wall Street Journal piece arguing that Apple had "lost its cool" to Samsung. He forwarded the story to TBWA, simply commenting that "we have a lot of work to do to turn this around."
Although Apple has outwardly projected an image of total confidence in the iPhone, and criticized competing devices, some people in the company have been worried about advances made by rivals, according to an internal document presented during the ongoing Apple v. Samsung trial. "Competitors have drastically improved their hardware and in some cases their ecosystems," an Apple sales team member wrote in a document for a FY2014 offsite meeting. The person also noted that all of the growth in the smartphone industry is coming from big-screen models over $300, or from devices under the $300 mark. The iPhone is neither cheap nor equipped with a large display.
During Monday's opening statements in the second Apple v. Samsung trial, attorney John Quinn -- representing Samsung -- revealed that Apple marketing head Phil Schiller was deeply concerned about Samsung's "Next Big Thing" ad campaign. One email from Schiller to his team specifically addressed a January 2013 Wall Street Journal story with the headline "Has Apple Lost Its Cool to Samsung?" Schiller commented that "We have a lot of work to do to turn this around."
Newly-published SEC filings reveal that on Wednesday, Apple awarded six top executives 35,780 restricted stock units each. Recipients include senior VP of Operations Jeffrey Williams; general counsel Bruce Sewell; senior VP of Worldwide Marketing Phil Schiller; senior VP of Hardware Engineering Dan Riccio; senior VP of Software Engineering Craig Federighi; and finally, senior VP of Internet Software and services Eddy Cue.