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New Apple Watch bands revealed by Ive, Newson at Milan showcase

04/20, 8:02am

Unannounced folding UK charger shown by athlete and Ive friend Will Carling

As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.


Apple's Schiller, Cook get pulled into 'ice bucket challenge' [u]

08/14, 11:01am

Donations going to ALS Association

[Update: Tim Cook answers challenge] Apple's worldwide marketing head, Phil Schiller, has joined in on the "ice bucket challenge" currently making the rounds on social media to raise awareness and money for combatting ALS. In a Twitter post, Schiller includes photos of himself standing on a beach and tipping a bucket of water over his head. Keeping to the rules, he challenges other people, including his wife Kim, Apple CEO Tim Cook, and fellow Boston College graduate Chris O'Donnell, currently best known for starring in NCIS: Los Angeles. Later on Thursday, Cook answered the challenge in front of a crowd of Apple employees.


Court greenlights lawsuit from ex-Apple worker promised job for life

05/21, 1:40pm

Apple insists promise was 'too vague'

A judge for the Santa Clara County Superior Court, Carol Overton, has given the go-ahead for a lawsuit targeting Apple over job promises. The plaintiff, Wayne Goodrich, says that he reported directly to Apple co-founder Steve Jobs for over 20 years, including not just time at Apple -- where he spent 17 years -- but also at Pixar and NeXT. His role involved preparing Jobs' public presentations, which have often been a huge draw for the media and helped to sell products like the iMac, iPod, and iPhone.


Apple's Schiller excoriated ad firm in 2013 email exchange

04/07, 4:04pm

Marketing head rejected suggestions company needed scrutiny

In a series of early 2013 emails, Apple's marketing lead Phil Schiller delivered angry words to long-time Apple advertising partner TBWAChiatDay, and specifically its Apple-dedicated Media Arts Lab, according to documents exposed through the ongoing Apple v. Samsung trial. As was mentioned in court, Schiller was upset with a Wall Street Journal piece arguing that Apple had "lost its cool" to Samsung. He forwarded the story to TBWA, simply commenting that "we have a lot of work to do to turn this around."


Internal Apple document reveals worries about iPhone competitors

04/04, 4:37pm

Rivals filling voids iPhone isn't, sales team member says

Although Apple has outwardly projected an image of total confidence in the iPhone, and criticized competing devices, some people in the company have been worried about advances made by rivals, according to an internal document presented during the ongoing Apple v. Samsung trial. "Competitors have drastically improved their hardware and in some cases their ecosystems," an Apple sales team member wrote in a document for a FY2014 offsite meeting. The person also noted that all of the growth in the smartphone industry is coming from big-screen models over $300, or from devices under the $300 mark. The iPhone is neither cheap nor equipped with a large display.


Apple almost ditched ad firm in view of Samsung's Next Big Thing ads

04/02, 9:34am

Samsung attorney claims Apple's Phil Schiller was 'obsessed'

During Monday's opening statements in the second Apple v. Samsung trial, attorney John Quinn -- representing Samsung -- revealed that Apple marketing head Phil Schiller was deeply concerned about Samsung's "Next Big Thing" ad campaign. One email from Schiller to his team specifically addressed a January 2013 Wall Street Journal story with the headline "Has Apple Lost Its Cool to Samsung?" Schiller commented that "We have a lot of work to do to turn this around."


Apple hands six executives stock grants worth over $19M per person

03/06, 10:50am

Majority of shares due to vest in three intervals through 2018

Newly-published SEC filings reveal that on Wednesday, Apple awarded six top executives 35,780 restricted stock units each. Recipients include senior VP of Operations Jeffrey Williams; general counsel Bruce Sewell; senior VP of Worldwide Marketing Phil Schiller; senior VP of Hardware Engineering Dan Riccio; senior VP of Software Engineering Craig Federighi; and finally, senior VP of Internet Software and services Eddy Cue.


Schiller to testify at second Apple-Samsung patent trial

02/13, 8:30pm

Ousted VP Scott Forstall also on list for possible testimony

In court filings on Thursday, both Apple and Samsung have presented their first-draft witness lists to Judge Lucy Koh for the upcoming second patent trial between the two smartphone giants. The trial, which is set to begin March 31, covers different patents and more recent products than those involved in the first patent trial, which Apple won. Among the witnesses for Apple is the company's Senior Vice President of Worldwide Marketing, Phil Schiller, while former SVP of iOS Scott Forstall appears on both Apple's and Samsung's list for possible deposition or testimony.


Cisco study: 99 percent of mobile malware aimed at Android

01/21, 10:30pm

Apple's Phil Schiller tweets link to report without additional comment

Apple's SVP of Worldwide Marketing, Phil Schiller, tweeted on Tuesday a link to Cisco's 2014 Annual Security Report without further comment. The study, which looked at both the chances of mobile users "encountering" malware or social-engineering attacks as well as the nature of mobile-specific malware, found that Android users were both the most likely to encounter malware, and that 99 percent of device-targeted malware is aimed at Android.


Schiller claims Samsung made people 'question' Apple design

11/15, 3:12pm

'Weakens the view that the world has for Apple'

Samsung infringement of Apple patents made it harder to sell the iPhone and iPad, Apple's head of worldwide marketing, Phil Schiller, claimed earlier today in a second day of testimony at the Apple v. Samsung damages retrial. Asked by an Apple attorney what he thought when he first saw the Samsung Galaxy S, Schiller said: "I was quite shocked. They went and copied the iPhone." He went on to suggest that Samsung's past copying "weakens the view that the world has for Apple," and has caused people to "question our innovation and design skills in a way that people never used to."


Apple hiring team for fitness-focused wearable computer, sources say

07/18, 12:00pm

Thought to be long-rumored iWatch

Apple has started assembling a team of people specializing in fitness, medical sensors, manufacturing, and hardware and software engineering in order to produce a fitness-focused wearable computer chock full of sensor technology, sources say. Apple is stated to have experimented with a number of designs in the past, including ones that could clip onto clothing, like an iPod shuffle. Currently though the company is thought to have returned to a wrist-wrapped device, likely the iWatch.


New Apple ads mark start of different marketing focus, sources say

06/11, 12:33pm

Switch to pushing brand over products

Apple's "Designed by Apple/Our Signature" TV ad is just the start of a new marketing campaign in association with long-time partner TBWA\Chiat\Day, say sources. The people tell Bloomberg that the campaign will focus on the touted quality and reliability of Apple's products and hosted content, instead of just the products themselves. More such ads will reportedly follow in the next few months.


Reuters pulls story on Schiller and low-end iPhone [U]

01/11, 10:57am

Leaves possibilty of cheaper iPhone up in air

[Updated with later clarifications] Newswire agency Reuters has withdrawn a story in which Apple's Senior VP for Worldwide Product Marketing, Phil Schiller, was said to have all but ruled out the possibility of a cheaper iPhone. The story was based on a report by the Shanghai Evening News. Now, though, Reuters says that the Evening News' story was "subsequently updated with substantial changes to its content." The original story is still online in China, but Apple asked the Chinese paper to clarify some comments.


Phil Schiller downplays chances of cheaper iPhone

01/10, 2:44pm

Points to profit margins on current iPhone models

Apple's senior VP for worldwide product marketing, Phil Schiller, appears to have dismissed the possibility of a cheaper iPhone in a new interview with the Shanghai Evening News. In the piece, he comments that "every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."


Apple's Tim Cook seen visiting Chinese reseller during trip

01/09, 9:53am

May suggest Cook will spend week in China

Earlier on Wednesday, Apple CEO Tim Cook was spotted at a Chinese reseller, Dragonstar, AppleInsider notes. The vendor is based inside the China World Shopping Mall in Beijing. In a photo, Cook can be seen talking with store staff; one of the other people in the image appears to be Apple's senior VP for worldwide product marketing, Phil Schiller.


Phil Schiller, two other Apple execs subpoenaed by Samsung

11/01, 9:25pm

Motion seeks clarification of remarks made by Schiller post-trial

The post-trial positioning by Apple and Samsung continues. In an order filed on Thursday, Magistrate Judge Paul Grewal ordered that Samsung be allowed to question Apple's Senior Vice President of Worldwide Marketing Phil Schiller for up to three hours. Samsung's attorneys are seeking to clarify comments made in support of a potential ban on Samsung devices found to be in violation of Apple patents in the landmark trial.


Schiller confirms iPad mini has stereo speakers

10/31, 3:08pm

Refutes pulled Amazon claim

Apple's senior VP for worldwide product marketing, Phil Schiller, has confirmed that the iPad mini uses stereo speakers. In information comes in response to a customer email on the topic, pointing out that Apple hasn't been clear on what kind of output the Mini might use. "It is stereo," Schiller's answer reads.


Apple posts iPad mini keynote video

10/23, 6:50pm

Tim Cook and Phil Schiller share the stage

Apple has posted a recording of today's media event in San Jose, California, where chief executive Tim Cook and marketing senior vice president Phil Schiller shared the stage to introduce the iPad mini. Other new products unveiled at the event include the 13-inch Retina MacBook Pro, new iMacs, a refreshed full-size iPad and an improved Mac mini.


Apple SVP: Scratches, chips to be expected with iPhone 5

09/25, 11:20am

Aluminum may be more prone to cosmetic damage

Some cosmetic damage to the aluminum band around the iPhone 5 is "normal," according to an email from Apple's senior VP for worldwide marketing, Phil Schiller. The message was sent in reply to someone who noted that his and other black iPhones were showing "scuffs, scratches and marks" along the band. "What should we all do? Any plan to fix this?" the person wrote.


iOS head Scott Forstall to testify in Apple v. Samsung case

08/01, 9:42am

Will follow marketing exec Phil Schiller

Apple's senior VP for iOS software, Scott Forstall, will soon testify on behalf of his company in the ongoing Apple v. Samsung patent trial, AppleInsider notes. The executive is set to testify as soon as this Friday, after worldwide product marketing head Phil Schiller, who wasn't able to complete his own testimony on Tuesday due to the end of the court session. The information was made public in a Tuesday filing, although Samsung was made aware earlier.


Schiller, developer trade barbs over Airfoil Speakers Touch

06/08, 3:28pm

Both parties deny any wrongdoing

Developer Rogue Amoeba and Apple's senior VP for worldwide marketing, Phil Schiller, are levelling accusations at each other in the wake of Airfoil Speakers Touch returning to the App Store without iOS-to-iOS streaming, reports say. The chain began when a customer, Kevin Starbird, emailed Apple CEO Tim Cook on the matter. Instead, Schiller answered. "Thank you for your email and question about this application," the response begins. "The story as I understand it is simple, and not accurately recounted on Rogue Amoeba’s website."


Apple's Phil Schiller quits Instagram over Android version

04/19, 5:05pm

Platform rivalry reaches down to social networks

Apple's senior VP for worldwide product marketing has quit Instagram, reports note. Phil Schiller previously had an account under "@schiller," but that profile has since been deleted. The executive is still on Twitter, and explained in a post that "it [Instagram] 'jumped the shark' when it went to Android."


Three Apple executives reap $150M after stock sell-off

03/28, 12:00pm

Mansfield, Forstall hold on to investments

Three key Apple executives have made about $150 million after selling newly-vested restricted stock, SEC filings show. CEO Tim Cook, CFO Peter Oppenheimer, and senior worldwide marketing VP Phil Schiller were among several executives granted shares in September 2008 in order to buy their loyalty through 2012. Although the shares were valued at just $105.26 each at the time, the grants were in total worth roughly $122 million.


Top Apple senior VPs get $60 million bonuses each

11/04, 7:30pm

Apple SEC filing shows huge bonus payouts

Apple on Friday sent filings to the SEC that showed one of the larger bonus payouts to its senior vice presidents in recent memory. iOS head Scott Forstall, Hardware Engineering's Bob Mansfield, CFO Peter Oppenheimer, Worldwide Product Marketing lead Phil Schiller, general legal counsel Bruce Sewell, and operations head Jeff Williams all received share awards of 150,000 shares each. At current market values of about $400 per share, each will have made $60 million if they cashed in the same day.


Apple touts Mac, App Store, iOS achievements at WWDC

06/06, 4:20pm

Mac App Store already main venue for software

During the course of today's WWDC 2011 keynote, Apple executives elaborated on a number of business milestones the company has achieved. The Mac App Store, for instance, is now claimed to be main channel for buying computer software, ahead of Best Buy, Walmart and Office Depot. The ranking does not reflect the actual popularity of Mac software versus Windows titles, the latter of which are often bought directly from publishers and developers, or through services like Steam.


Phil Schiller denies white iPhone 4 thicker than black

05/01, 2:05pm

Schiller claims white iPhone 4 is same size

Observations that the white iPhone 4 was thicker than the black model were given an unusual challenge on Sunday by Apple's VP of worldwide product marketing Phil Schiller. In a direct message to Ernesto Barron, he insisted that the white model was the same size despite hands-on tests. "Don't believe all the junk you read," Schiller said.


Apple not planning to release iPad 2 keyboard dock?

03/25, 5:35pm

Schiller sidesteps question from customer

Apple's senior vice president of marketing, Phil Schiller, has reportedly sidestepped a question from a customer who sent an e-mail inquiry regarding the possibility of a keyboard dock dedicated to the iPad 2. According to an alleged exchange posted on 9to5Mac, the executive responded by highlighting the device's virtual keyboard and convenience of the Bluetooth accessory.


Gundotra, Schiller sparred over Google Maps, sources say

01/27, 12:40pm

Apple and Google CEOs allegedly intervened

Google engineering VP Vic Gundotra and Apple marketing VP Phil Schiller came into intense conflict over Google Maps in 2008, according to sources cited by Bloomberg and 9to5Mac. A Bloomberg article remarks that as Android first became a threat to the iPhone, Apple began resisting Google claims to location data accumulated whenever an iPhone owner uses Google Maps. Negotiations became so hot, two sources say, that the CEOs of Apple and Google had to step in and resolve the situation.


Fast Company ranks potential replacements for Jobs

01/24, 1:30pm

Forstall seen as trumping Cook, Ive, Schiller

Financial publication Fast Company has published a new ranking of possible replacements for Apple CEO Steve Jobs. The magazine notes that even if Jobs does return from his current medical leave, the company will eventually have to find a replacement. The top potential candidate is argued to be Apple's senior VP of iPhone software, Scott Forstall. He is "young, possesses the right kind of technical knowledge and dynamism, and has become an increasingly important figure in key Apple product decisions," according to the magazine.


Schiller refused to sign Google NDA, says source

09/22, 4:35pm

Apple VP made 'big deal' of incident

Apple's VP of worldwide product marketing, Phil Schiller, once came into conflict with Google while visiting the latter's offices several years ago, a source claims. The executive is said to have been at the building for a meeting, and as he entered, he was asked to sign a non-disclosure agreement common amongst Silicon Valley businesses. Schiller is then alleged to have made a "big deal" out of refusing, according to Silicon Alley Insider, insisting that he would either attend the meeting or sign the NDA, but not do both.


Apple pulls host of book apps following App Store fraud

07/05, 10:20am

iTunes accounts at risk?

A purge of books has taken place at the App Store following accusations of illegal activity. Apple has removed dozens of titles belonging to "mycompany," really developer Thuat Nguyen, who in recent days came to virtually control the top paid books category. At one point 40 out of the 50 top books were attributed to Nguyen, despite the fact that they were mostly non-localized Japanese comics, submitted within a space of two days and likely violating copyright. Many of these were given Vietnamese names, and priced at $5 apiece.


Apple executives sell over 1 million in personal shares

03/26, 12:40pm

Individuals claim tens of millions in profit

Several Apple executives have become even richer after a stock selloff on Thursday, Fortune reports. Over a million restricted Apple shares became fully vested on Wednesday, and the next morning, four executives sold most of them under a Rule 10b5-1 trading plan. COO Tim Cook is noted to have profited most, having sold 300,000 shares at prices ranging from $226.90 to $230.70; the shares were originally worth $72.01 apiece. Cook's total haul is noted to have been $68.8 million, although $32 million was diverted to taxes.


Schiller: Recent app bans based on public complaints

02/23, 9:50am

Surge of 'very objectionable' apps, exec claims

The recent crackdown on "overtly sexual" iPhone apps is based on a rash of complaints from the public, says Apple's senior VP of worldwide product marketing, Phil Schiller. The executive claims that an "increasing number of apps containing very objectionable content" have been submitted to the App Store in the past few weeks, generating a backlash from the more easily offended.


Apple publishes video stream from iPad keynote

01/27, 9:05pm

Feed features Steve Jobs unveiling the new product

Apple has published a QuickTime stream of the Wednesday keynote featuring the iPad unveiling. The new device, featuring a 9.7-inch display and Apple's own 1GHz A4 CPU, was introduced by Steve Jobs. Other demonstrations include iWork previews by marketing exec Phil Schiller, along with several tablet-optimized apps from companies such as Electronic Arts and The New York Times.


Schiller responds to App Store approval criticisms

11/23, 1:30pm

Defends Apple control of sales

Speaking in an interview, Phil Schiller -- Apple's senior VP of worldwide product marketing -- has responded to ongoing criticisms of the App Store approval process. A number of developers have complained that it may take weeks or months for an app to be approved. Even after such delays an app can still be rejected, sometimes for what may be considered arbitrary criteria.


Schiller: No more major Apple product releases in 2009

10/27, 12:55pm

Statement may disappoint observers

The Apple holiday lineup is "set" for 2009, according to the company's senior VP for worldwide marketing, Phil Schiller. The company recently introduced a unibody MacBook, updated iMacs and a multi-touch mouse. In response to questions about the products however, Schiller is said to have implied that no other major releases can be expected before the end of the year.


Apple marketing plans to exploit Windows 7 switchover

10/15, 11:20am

Schiller claims upgrade may be too much hassle

Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows XP, and will thus require a more elaborate upgrade to carry over files to 7. This can include backing up essential files, reformatting, and/or reinstalling old applications. "Any user that reads all those steps is probably going to freak out," claims Schiller. "If you have to go through all that, why not just buy a Mac?"


Newton tablet developer rejoins Apple team under Schiller

09/28, 10:55pm

Tchao back after 15 year hiatus

Apple has rehired a former employee, Michael Tchao, to serve as the vice president of product marketing after a 15 year hiatus, according to the New York Times. Spokesman Steve Dowling confirmed that Tchao will report to Phil Schiller, the senior vice president of worldwide product marketing.


Analysts differ on Jobs taking stage in September

09/01, 9:55am

Piper, Kaufman on Jobs

Two major analysts are split on whether Steve Jobs will take the stage at next week's Apple publicity event. Gene Munster of Piper Jaffray suggests that he will, in a move that could serve as the "first public confirmation of Jobs' health since his return to the company." Munster notes that Jobs' last presentation for an Apple event was on October 14th of last year, when he helped to introduce the first unibody MacBooks.


Psystar accuses Schiller of 'unprepared' testimony

08/21, 3:55pm

Poor Schiller testimony

Apple's VP of worldwide product marketing, Phil Schiller, was "wholly unprepared and unwilling to testify" during a deposition last week, say attorneys for Psystar. The company recently called a string of Apple executives to testify in its battle over installing Mac OS X on third-party computers. In a filed complaint, Schiller is alleged to have been uncooperative, unable to provide any information on the damages Apple claims to have suffered as a result of Mac cloning.


Several Apple execs to be deposed in Psystar battle

08/14, 9:55am

Psystar grills Apple execs

A group of Apple executives has begun to answer deposition in the company's ongoing legal dispute with Psystar, the latter party has revealed. People who have already addressed questions relating to Psystar's defense include John Wright, a senior software manager for Mac OS X, and Kevin van Vechten, a software engineering manager. Thursday saw questions directed towards Phil Schiller, Apple's senior VP for worldwide product marketing, and one of the company's most prominent public faces.


Phil Schiller responds to App Store complaints

08/12, 10:15am

Schiller on Google Voice

Apple's senior VP for worldwide product marketing, Phil Schiller, has taken the unusual step of personally responding to a blog post criticizing the App Store. The blogger, Steven Frank, became irate over Apple's rejection of Google Voice apps, calling it the "final straw" in a series of problems and deserving of a boycott. Apple needs to work on maintaining consistent rejection policies, according to Frank, and telling developers what can be done to gain approval.


Phil Schiller to host June 8th WWDC keynote

05/13, 10:05am

Schiller to keynote WWDC

Apple's senior VP of worldwide product marketing, Phil Schiller, will host the keynote speech at this year's Worldwide Developers Conference in San Francisco, an announcement reveals. The speech is set to begin Monday, June 8th at 10AM PT in the Moscone Center, where Schiller will be joined by other, as-yet-unnamed Apple executives. The bulk of WWDC events -- namely labs and sessions -- are scheduled to begin the next day.


Gallery: Schiller gives final Expo keynote: [photos]

01/06, 5:05pm

Final Expo keynote: images

Apple VP Phil Schiller gave what could be the company's final Macworld Expoo keynote, announcing the 17-inch Unibody MacBook Pro as well as iWork '09 and iLife '09 software upgrades. The company also announced big changes in iTunes, including variable song pricing (due in March) as well as a move to a fully DRM-free catalog (by end of March). Apple has also posted a QuickTime stream of the MWSF keynote.



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