Tag - Phil Schiller
At the 2012 launch of the iMac, Phil Schiller said on stage that "you'll be able to go home and tell people today you heard about plasma deposition." You didn't. Nobody did. Yet at this year's WWDC when Apple mentioned their next new term, suddenly everyone's talking about it. Differential Privacy sounds just about as much a jargon term but it's concerned with something that affects every single iPhone user. It's a term for what's both technically intricate and politically on fire.
Six months after taking over the management of the App Store, Apple Senior Vice President of Worldwide Marketing Phil Schiller is planning a number of very bold changes to the iOS App Store -- some of which are very likely to spread to the Mac App Store and other online Apple media stores -- that directly address concerns from both developers and customers regarding app reviews (the progress on which has already been seen), app discovery, and new business models -- including subscription consolidation, and a limited form of advertising.
Apple has made some changes to its senior management today, with some new additions to the team alongside some other role alterations. Jeff Williams has been named as chief operating officer, Johny Srouji is becoming the senior vice president for Hardware Technologies, Tor Myhren will be joining the company next year as vice president of Marketing Communications, and senior vice president of Worldwide Marketing Phil Schiller is being given the extra role of leading the App Store teams.
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.
[Update: Tim Cook answers challenge] Apple's worldwide marketing head, Phil Schiller, has joined in on the "ice bucket challenge" currently making the rounds on social media to raise awareness and money for combatting ALS. In a Twitter post, Schiller includes photos of himself standing on a beach and tipping a bucket of water over his head. Keeping to the rules, he challenges other people, including his wife Kim, Apple CEO Tim Cook, and fellow Boston College graduate Chris O'Donnell, currently best known for starring in NCIS: Los Angeles. Later on Thursday, Cook answered the challenge in front of a crowd of Apple employees.
A judge for the Santa Clara County Superior Court, Carol Overton, has given the go-ahead for a lawsuit targeting Apple over job promises. The plaintiff, Wayne Goodrich, says that he reported directly to Apple co-founder Steve Jobs for over 20 years, including not just time at Apple -- where he spent 17 years -- but also at Pixar and NeXT. His role involved preparing Jobs' public presentations, which have often been a huge draw for the media and helped to sell products like the iMac, iPod, and iPhone.
In a series of early 2013 emails, Apple's marketing lead Phil Schiller delivered angry words to long-time Apple advertising partner TBWAChiatDay, and specifically its Apple-dedicated Media Arts Lab, according to documents exposed through the ongoing Apple v. Samsung trial. As was mentioned in court, Schiller was upset with a Wall Street Journal piece arguing that Apple had "lost its cool" to Samsung. He forwarded the story to TBWA, simply commenting that "we have a lot of work to do to turn this around."
Although Apple has outwardly projected an image of total confidence in the iPhone, and criticized competing devices, some people in the company have been worried about advances made by rivals, according to an internal document presented during the ongoing Apple v. Samsung trial. "Competitors have drastically improved their hardware and in some cases their ecosystems," an Apple sales team member wrote in a document for a FY2014 offsite meeting. The person also noted that all of the growth in the smartphone industry is coming from big-screen models over $300, or from devices under the $300 mark. The iPhone is neither cheap nor equipped with a large display.
During Monday's opening statements in the second Apple v. Samsung trial, attorney John Quinn -- representing Samsung -- revealed that Apple marketing head Phil Schiller was deeply concerned about Samsung's "Next Big Thing" ad campaign. One email from Schiller to his team specifically addressed a January 2013 Wall Street Journal story with the headline "Has Apple Lost Its Cool to Samsung?" Schiller commented that "We have a lot of work to do to turn this around."
Newly-published SEC filings reveal that on Wednesday, Apple awarded six top executives 35,780 restricted stock units each. Recipients include senior VP of Operations Jeffrey Williams; general counsel Bruce Sewell; senior VP of Worldwide Marketing Phil Schiller; senior VP of Hardware Engineering Dan Riccio; senior VP of Software Engineering Craig Federighi; and finally, senior VP of Internet Software and services Eddy Cue.
Now AAPL Stock: 140.64 ( -0.28 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE