Speaking in an interview, Phil Schiller -- Apple's senior VP of worldwide product marketing -- has responded to ongoing criticisms of the App Store approval process. A number of developers have complained that it may take weeks or months for an app to be approved. Even after such delays an app can still be rejected, sometimes for what may be considered arbitrary criteria.
The Apple holiday lineup is "set" for 2009, according to the company's senior VP for worldwide marketing, Phil Schiller. The company recently introduced a unibody MacBook, updated iMacs and a multi-touch mouse. In response to questions about the products however, Schiller is said to have implied that no other major releases can be expected before the end of the year.
Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows XP, and will thus require a more elaborate upgrade to carry over files to 7. This can include backing up essential files, reformatting, and/or reinstalling old applications. "Any user that reads all those steps is probably going to freak out," claims Schiller. "If you have to go through all that, why not just buy a Mac?"
Apple has rehired a former employee, Michael Tchao, to serve as the vice president of product marketing after a 15 year hiatus, according to the New York Times. Spokesman Steve Dowling confirmed that Tchao will report to Phil Schiller, the senior vice president of worldwide product marketing.
Two major analysts are split on whether Steve Jobs will take the stage at next week's Apple publicity event. Gene Munster of Piper Jaffray suggests that he will, in a move that could serve as the "first public confirmation of Jobs' health since his return to the company." Munster notes that Jobs' last presentation for an Apple event was on October 14th of last year, when he helped to introduce the first unibody MacBooks.
Apple's VP of worldwide product marketing, Phil Schiller, was "wholly unprepared and unwilling to testify" during a deposition last week, say attorneys for Psystar. The company recently called a string of Apple executives to testify in its battle over installing Mac OS X on third-party computers. In a filed complaint, Schiller is alleged to have been uncooperative, unable to provide any information on the damages Apple claims to have suffered as a result of Mac cloning.
A group of Apple executives has begun to answer deposition in the company's ongoing legal dispute with Psystar, the latter party has revealed. People who have already addressed questions relating to Psystar's defense include John Wright, a senior software manager for Mac OS X, and Kevin van Vechten, a software engineering manager. Thursday saw questions directed towards Phil Schiller, Apple's senior VP for worldwide product marketing, and one of the company's most prominent public faces.
Apple's senior VP for worldwide product marketing, Phil Schiller, has taken the unusual step of personally responding to a blog post criticizing the App Store. The blogger, Steven Frank, became irate over Apple's rejection of Google Voice apps, calling it the "final straw" in a series of problems and deserving of a boycott. Apple needs to work on maintaining consistent rejection policies, according to Frank, and telling developers what can be done to gain approval.
Apple's senior VP of worldwide product marketing, Phil Schiller, will host the keynote speech at this year's Worldwide Developers Conference in San Francisco, an announcement reveals. The speech is set to begin Monday, June 8th at 10AM PT in the Moscone Center, where Schiller will be joined by other, as-yet-unnamed Apple executives. The bulk of WWDC events -- namely labs and sessions -- are scheduled to begin the next day.
Apple VP Phil Schiller gave what could be the company's final Macworld Expoo keynote, announcing the 17-inch Unibody MacBook Pro as well as iWork '09 and iLife '09 software upgrades. The company also announced big changes in iTunes, including variable song pricing (due in March) as well as a move to a fully DRM-free catalog (by end of March). Apple has also posted a QuickTime stream of the MWSF keynote.
