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33% of iPhone 4S owners use Siri daily, but opinions mixed

03/26, 9:00pm

iPhone 4S sees active use but mixed uptake

A new Parks Associates study obtained early has given a rare glimpse into Siri habits on the iPhone 4S. Although talking to a small pool of 482 users, Parks told the Wall Street Journal that no more than a third of these were using it daily. The most common uses, which reached the one-third mark, were either making calls, sending texts or iMessages, and running searches.


Study finds there are nearly 2.5X more gamers since 2008

02/08, 4:40pm

Gaming industry changing, sees large influx

A new study has found that the number of gamers in the US has grown from 56 million in 2008 to 135 million in 2011. The 241 percent increase is thanks largely to the explosion of new online and mobile gaming platforms, including those on social networks and smartphones. Parks Associates performed the study, which is called Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games.



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