Tag - Overlay.TV
As of today, earning ad revenue from web videos is difficult without a large, direct deal. One company, however, is looking to make it possible for anyone to make money -- maybe even turn a profit -- from videos they post on sites like MySpace and YouTube. Electronista recently conducted an interview with Overlay.TV at its offices that reveals a solution which makes it possible to earn money from ads not just from a video blog but potentially your cellphone and your network media hub as well.
Google today expanded its AdSense web service to include AdSense for video, one of the first large-scale ad revenue systems for web-based footage. The feature allows videos from YouTube to either embed ads in the videos themselves or to use the company's overlay system to put text ads on top that change based on the video and its surroundings: ads will change based either on text on the video's host site or on cues in the video itself, Google says. In-video ads are paid out based on impressions while text ads are based on the number of actual clicks.
Hoping to create a new way for even amateur video providers to make money, Overlay.TV says it has developed a new platform that can integrate ads into the content itself in an unintrusive way. The self-title service takes Flash-based videos from many common video sites (including MySpace and YouTube) and lets users create clickable areas in a video that tie into related ads; ads can be as subtle as links hovering over products that are already part of the video or as conspicuous as normal ads, Overlay.TV says. The resulting videos can then be embedded anywhere that accepts normal HTML code such as blogs or social networking sites.