Tag - One to One
Tis the season -- for end-of-year closures, it would seem. After previously announcing it would phase out its popular "One to One" personal training sessions earlier this year, Apple is closing out the service for existing members entirely now, including Group Training, replacing both services with a new reservations page for placement in future class sessions. In addition, Dropbox recently announced the folding of its Mailbox email and Carousel photo services, and FaceBook has closed its Creative Labs division, and at least three of the resulting apps.
Apple is proceeding with its plan to change the way it offers customers support with its products, by changing part of its online checkout process. Customers buying a Mac through the online Apple Store are no longer being offered One to One memberships at checkout, in what is likely to be a sign the eventual shutdown of the service will take place towards the end of this month, around the same time as when OS X 10.11 El Capitan will ship.
Apple may be making another change to its retail stores, by allegedly ending its "One to One" subscription-based tutoring scheme. A report claims the program will be shutting down in favor of providing more free workshops, allowing multiple people to learn the same topic at the same time, which increases the number of people visiting the store as well as making more efficient use of its employees.
Apple has quietly changed the US terms for its One to One retail service, notes ifoAppleStore. The option is available to new Mac buyers for $99 per year, and provides access to Personal Training, Group Training, and Open Training sessions, as well as one-time data migration from an old Mac or Windows computer. Under previous terms, migration could take place any time during a One to One contract. Now, however, it must be requested within the first 60 days.