Orange plans DRM-free mobile music rentals
01/29, 11:15am
Orange DRM-Free Rentals
The UK branch of European cellular provider Orange hopes to have music rental services on its handsets without copy protection in as little as half a year, the company's music product director Brenda O’Connell says. Speaking at the MIDEM mobile conference, O'Connell explains that the digital rights management (DRM) that locks down tracks varies widely between computers and cellphones, making it all but impractical to have a unified but device-independent music service without removing DRM entirely.