Tag - Office of Fair Trading
The Office of Fair Trading (OFT) has published its final principles for in-app purchases, following its investigation into the practice. The British regulator has given game and app developers until April 1st to abide by the new rules, which are designed to protect children from buying bonuses and items from within games, without parental knowledge of the potentially high prices.
The Office of Fair Trading (OFT), a regulator in the United Kingdom, has asked app developers not to create products for children that heavily encourages in-app purchases. The report, stemming from an investigation that commenced in April, lists eight principles that developers should follow to avoid pressuring younger users into making such purchases.
A United Kingdom government department has launched an investigation into in-app purchases aimed at children. The Office of Fair Trading (OFT) is attempting to find out if the methods used by developers to encourage children into performing the purchases are "misleading, commercially aggressive, or otherwise unfair."
The UK Office of Fair Trading is reportedly planning to investigate Facebook's Instagram purchase, which is valued at $1 billion. According to The Guardian, the OFT is attempting to determine if the acquisition will prevent picture uploads to other sites, such as Twitter, or prevent competing apps from uploading to Facebook altogether, however the agency is still said to be deciding whether or not it has jurisdiction over the takeover.
The UK's Office of Fair Trading said on Tuesday that it would look into possible antitrust violations in the pricing set by e-book retailers and publishers. It said it had received a "significant number of complaints" about the pricing. While no companies were named, the WSJ heard the issue was with the agency business model used by Amazon's Kindle store and Apple's iBookstore in collaboration with at least HarperCollins and Penguin.