Tag - Oakley
Google is partnering with Luxottica, the manufacturer behind Ray-Ban and Oakley, to work on designs for the search company's Glass project. The agreement will not only cover the creation of new frames for Google Glass, but will also see the premium eyewear brand assisting with its manufacturing expertise and, potentially, distribution of Glass via its retail stores.
Oakley is developing its own equivalent to Google's Project Glass with a possibly more independent design. CEO Colin Baden said in an interview with Bloomberg published Tuesday that the project would initially focus on sports, serving as a heads-up display for a workout. It would likely spread to other fields, he said.
Oakley is reportedly developing technology that may rival Google's Project Glass endeavors. In an interview with Bloomberg, Oakley CEO Colin Baden said the company is currently testing an eyewear-based projection system that is capable of presenting information directly onto a lens and controllable via voice command.