Tag - Nike
Nike expanded its Nike+ mix Wednesday with two combinations of shoes and apps that go beyond its traditional focus on running. Both Nike+ Basketball and Nike+ Training can track jump height and other factors besides horizontal distance. A new Pressure Sensor integrated into the shoes themselves contributes to the existing motion tracking to reveal details that were previously impossible to follow in the Nike+ system.
Nike+ has just introduced its latest product, the FuelBand. It pairs with a dedicated iOS app to measure a wearer's daily activity levels, returning metrics such as time, calories burned, steps taken and a newly created NikeFuel. The wristband can display these on its own display composed of 100 white LEDs, but the iOS app makes them easier to understand and allows them to be stored. An airplane mode is present, and the band will store metrics until it can offload them to the website or iOS device. All navigation is done through a single button on the wristband.
An unusual lawsuit filed earlier this week hoped to upturn another lawsuit over Nike+iPod technology. Maryland resident Erik Cherdak claimed to have had two patents relating to an "athletic shoe with timing device" that predate the patents accessory maker PhatRat was using to sue, and later license out to, Apple and Nike. He hoped to have the two PhatRat patents invalidated on top of forcing Apple and Nike to pay licensing fees for iPhones, iPods, and shoes designed to use the Nike+ system, all under the threat of a possible ban.
BERG stirred attention Tuesday with a return to print tailored just for mobile. The Little Printer talks to an iPhone or Android phone to subscribe to "publications" that can print out multiple times a day. They include regular content like birthdays, Sudoku puzzles, and weather, but also pro content like news from The Guardian, to-do lists from Google, and even periodic Foursquare check-in updates.
Apple used its October 4 event to unveil modest updates to the iPod touch and iPod nano. The iPod touch keeps its familiar design but now has the option of white. It's still believed to keep the A4 processor as it stops at 720p video recording, although it may now have a new oleophobic (oil-resistant) coating.
Facebook continued its string of news at f8 by detailing its media sharing. Part of a new system of verbs that replace the generic Like, it focuses most on music: users can spot someone listening to a song in the live ticker and start listening to the same track. Services will still need to launch the separate app if it exists, but the method will let anyone listen to similar content if it exists in a subscription service.
A letter sent to Nike+ users from the VP and GM of Nike Running, Jayme Martin, has apologized for the recent problems the platform endured lately. The letter was shared by TechCrunch, and reveals the issues include log-ins, syncing devices, sharing runs and editing profiles. In light of this, Martin promises a new Nike+ platform is coming that will get rid of these problems and with new features.
Nike has put out a new version of its Nike+ GPS app for iOS, v3.1. The update is comparatively major, making some feature additions and a number of refinements. The app should now run faster overall for example, and provide better accuracy in terms of accelerometer and GPS data.
Accessory maker Hex has announced the Sport Watch Band, a forthcoming product for the sixth-generation iPod nano. Like similar gear the band allows people to wear a Nano as a wristwatch. The Sport Watch, though, is intended explicitly for exercise, and unusually includes a special port meant for Nike+ gear. The Nano already has Nike+iPod support built in.
Nike is directing shoppers' attention away from iPhones and iPods in new marketing, a report notes. In some ads appearing in stores, the sports gear maker is advertising the Nike+ SportBand as "the freedom of running without music." The SportBand attaches to a wrist, and tracks statistics like distance and speed that can later be transferred via USB.