Tag - Nielsen
Nielson has announced that it will start including streaming video statistics for devices like the Apple TV. The change comes after research from Nielson showed that although traditional TV audiences may be declining, the total number of customers viewing video content in one form or another has not changed. It will start by measuring what people are viewing on their computers, smartphones, and tablets, but is also gearing up to measure viewing habits on connected devices as well.
On the heels of Kanye West withdrawing his latest album "for a week" and making it an exclusive on Tidal (after a brief appearance on iTunes) in order to help save the troubled streaming service, Atlanta-based rapper 'Future' (real name Nayvadius DeMun Wilburn) has hit the number-one position on both the Billboard top 200 and the Nielsen Music charts with his latest album Evol, despite the fact that the album is currently only available on iTunes (for downloads) and Apple Music (for streaming).
The viewing of television shows in the United States via broadcasting has dropped in the face of streaming services gaining in popularity, according to Nielsen. The ratings company's third-quarter report claims the average American watches more than 141 hours of live television per month, or more than four hours a day, but the figure is a year-on-year four percent drop from last year's 147 average hours per month.
The way the popularity of content is measured may be seeing some changes in the coming weeks, both for audio and video. Billboard will start to include streaming and digital track sales as part of the Billboard 200 albums chart, while Nielsen is said to be preparing to track content watched through streaming services starting from next month.
Noted television ratings and market research group Nielsen announced today a multi-year partnership to create the "Nielsen Twitter TV Rating" for the US market. The partnership with Twitter will result in a new syndicated-standard metric that measures Twitter conversations about TV, and it will be available at the start of the fall 2013 television season.
Teenaged Americans will more readily turn to YouTube to listen to music than they will any other source. This according to a new study out from Nielsen Music 360, which found that, though radio remains the most popular medium for discovering new music, Google's video streaming site is more popular than radio, iTunes, or CDs when it comes to listening. The study also revealed that nearly half of teens have radio apps on their smartphones and that digital music has surpassed physical CDs in terms of perception of value.
Smartphones are now pretty clearly driving growth in the mobile phone market, according to new figures out from research group Nielsen. A post on the firm's blog claims that smartphones accounted for two out of three mobile purchases in the United States. Nielsen also found that the percentage of mobile subscribers owning smartphones has ticked up from previous estimates.
The majority of smartphone and tablet owners in the US use their mobile device several times a week while watching television, according to survey data published by Nielsen. The trend was shown to be strongest in the US, where 88 percent of tablet owners and 86 percent of smartphone owners reported simultaneous usage at least once in a 30-day period.
Smartphones are now almost exactly half of all cellphones in the US, Nielsen uncovered Thursday. About 49.7 percent of Americans who owned a cellphone as of February opted for a smartphone. The trend was only due to continue, as over two thirds of buyers in the past three months had picked up smartphones.
New Nielsen data has shown that cross-platform gaming is seeing heavy inroads, including from Apple. About 24 percent of US homes used at least two gaming platforms, but diversity was especially high among those who had a traditional handheld. In homes where a Nintendo DS or Sony PSP was was used by a child under 12, 66 percent also had some kind of iOS device.