Best Buy to discount converters for 2009 switchover

02/07, 3:15pm

Best Buy digital converter

Big-box retailer Best Buy will soon join a special discount plan, meant to help push Americans over from analog TV to digital. Beginning February 17th, the company will start selling selling an Insignia-branded digital-to-analog converter box, eligible for a coupon program initiated by the National Telecommunications and Information Administration (NTIA). This will cut the price of the converter by $40, making it a more reasonable $20.

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