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Tag - NFL
Apple is among a clutch of tech companies in negotiations with the National Football League (NFL) for the nonexclusive digital (streaming) rights to Thursday Night Football, a report from Variety has revealed. While the NFL has said only that it is in "active discussions with prospective digital partners" on the matter, Verizon's Go90 service, Amazon, Apple, Google, and others are involved in negotiations. CBS and NBC, who have the television rights, will also be able to stream the games in the US.
The NFL will host three exhibition games in London in 2016 -- a country that associates the world "football" with something quite different -- and the league plans to stream on the web, and technology companies -- including Apple, Google, Amazon, and presumably the firm that streamed last year's sole exhibition match, Yahoo -- are in talks with the NFL to buy the rights to the streaming. Live-streaming of sports events is seen as key to encouraging more people to "cut the cord" of traditional cable TV, which would benefit companies that can bridge the gap in sports coverage.
Apple could add more sporting content to the Apple TV in the future, if a report concerning the NFL is to be believed. At the same time as offering broadcasters the right to air Thursday Night Football, the league has allegedly approached major tech companies, including Apple, Amazon, Google, and Yahoo, giving them the opportunity to acquire the streaming rights to the show.
Fans of the NFL will soon see more football-related content in their Twitter feeds. The NFL has signed a two-year deal with the microblogging service, reports USA Today, extending an existing Twitter Amplify program that has offered TV highlights on the service since 2013. As part of the deal, it is expected that "significantly more" content will be posted to Twitter each day, including sponsored tweets, recaps of recent games, as well as footage from the NFL archives.
Fans of the NFL will soon be able to sign up for a new subscription that will provide access to on-demand video, as part of changes to the NFL Mobile app. The Game Pass, replacing the existing Game Rewind on-demand service, will provide access to all 65 preseason games and 256 regular season games via video streams, including live out-of-market feeds for preseason matches.
Speaking at the University of California's "Global Conversation" conference on Wednesday, Beats co-founder and Apple executive Jimmy Iovine offered his spin on the recent NFL deal with rival Bose to make the latter's headphones the "official" brand of the football league, and the fact that many players seem to prefer the Beats brand. He told the audience that players, both under contract to endorse Beats and not, have taken to taping over the Beats logo on their own pairs rather than wear the endorsed brand.
Apple-owned designer headphone brand Beats by Dre is taking another hit in the professional sports arena. It was uncovered that a recent deal between Bose and the National Football League (NFL) will ban other headphones on game days as a part of the exclusive league sponsorship. While the ban is in effect for all other headphone manufacturers, Beats argues that its headphones are important to players.
Nearly two weeks after its announcement on August 7, the NFL Now Apple TV app has finally gone live. Functionally, the app is similar to its iOS counterpart, providing a certain amount of free content, while moving other material -- such as game highlights and NFL Films specials -- behind a paywall. The NFL is promising to add 105 hours of original content per week.
As anticipated, NFL Now apps have been launched for the iPhone and iPad and the Apple TV. The titles promise "hundreds of new videos daily" connected to teams and players; users also can get a non-stop stream based on preferences learned over time.
NFL Now -- a video service launching later this month -- will also be getting an Apple TV app, as revealed by an image shared by a worker inside the league. While the app will offer live coverage of events like press conferences and Hall of Fame inductions, users won't be able to watch full games. Instead the app will mostly offer on-demand content, including original programming, NFL Films material, and highlights, including a "premium instant highlights service during the game window."