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Tag - MoviePass
MoviePass is back following its earlier freeze, this time with a partnership with Hollywood Movie Money. Together, the companies offers moviegoers unlimited access to movies at theaters for a fixed monthly fee. It's due out soon as a "limited private beta," with early subscribers getting the ability to send out invites to friends and family.
MoviePass' fledgling service and its Android and iOS apps were put at least temporarily on hold late this week after movie theater chain AMC balked at the idea. The rollout, which was to reach 21 of the chain's venues in the San Francisco Bay Area, didn't have the "knowledge or input" of AMC, its CMO Stephen Colanero told Variety. The executive didn't give a clue as to if or when it would come back and said that its current format didn't "integrate well into our programs."