Tag - Moscone Center
Apple may still have a number of secret items up its sleeve, photos of covered-up WWDC banners suggest. Located in the upper floors of the Moscone Center, the hidden banners strongly suggest that Tim Cook will be revealing more than an update to OS X and iOS 8 at the keynote being delivered later today.
Day two of IDG's 2010 Macworld Expo continued to bring large crowds, in spite of the impact from Apple's absence. Exhibits and events are limited to Moscone Center's North Hall, rather than extending across the street to the South Hall, yet the crowds were heavy again in day two.
With Apple's keynote less than 12 hours away (live coverage here)), attendees have already begun lining up outside Moscone Center West. The line as of 11 pm PT had eight people -- all of whom expected to spend all night waiting. The first person in line reportedly showed up around 1:30 pm on Sunday and a second person joined the line a few hours later. A group of students from Connecticut, who work for Tooble.TV, later showed up around 6:30 pm. They told MacNN, however, that Apple security refused to provide an extension cord from the building for charging their laptops and iPhones, although IDG Expo, the company that produces the annual Macworld Expo, had done the same for for those waiting in line ahead of the Expo keynote. On Friday, we posted some early photos of Moscone Center.
Days ahead of Apple's developer conference, the company has begun decorating the Moscone West convention center with familiar Apple logos and WWDC badging. The annual developer conference is expected to bring the next iPhone 2.0 platform along with a secong-generation "3G" iPhone and perhaps the showing of the next-generation Mac OS X operating system, allegedly code-named "Snow Leopard." (While details of the keynote are still vague, MacNN is hoping to find a few developers willing to help provide live coverage, which takes place on Monday.)
Macworld Expo is in its final stages of preparation, with many users showing early to acquire badges for access to Apple's keynote. Doors to the show floors were sealed, with workers hurriedly carrying materials back and forth, finalizing booths and displays. In the south hall, the Macworld Expo store is selling Mac-centric clothing items, while a magazine stand on the floor upstairs offers free copies Macworld and Mac|Life, among others.
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Fiat Chrysler adding Siri Eyes Free
On Friday, automaker Fiat Chrysler issued a software update for selected 2013-2015 model cars to allow Siri Eyes Free, the precursor to the more fully-featured CarPlay, to be compatible with the vehicles' infotainment systems, including steering wheel control. The 2013 through 2015 model Ram 1500/2500/3500, the 2013-2015 Dodge Viper, the 2014-2015 Dodge Durango, the 2014-2015 Jeep Cherokee and Grand Cherokee, and the 2015 models of Dodge Challenger and Charger, Jeep Renegade, and Chrysler 200 and 300 can be upgraded through the Unconnect touchscreen, visiting the Uconnect site and entering their 17-digit Vehicle ID, then downloading the update to a USB drive. Installation can take up to 45 minutes, and can only be done while the vehicle is in park. http://bit.ly/23f0sby
Tor Myhren starts as VP of Communications
After an initial announcement in December, Apple on Friday added former Grey Group chief creative officer Tor Myhren to its leadership roster as VP of Marketing Communications, placing the well-known ad exec in charge of Apple's advertising and Internet marketing efforts, as well as having a hand in packaging design. He will report directly to CEO Tim Cook, and is replacing the retired Hiroki Asai, who left Apple after 18 years with the company. Myhren is expected to continue Apple recent push into more "lifestyle" marketing rather than product-centric ads, such as the well-remembered "I'm a Mac" campaign from last decade. http://apple.co/1Wwf0Dd
Marseilles Apple Store to open May 14
Apple has officially announced its newest retail store in France, which is to open in the southern port city of Marseilles in the Les Terrasses du Port shopping center on May 14 at 10AM local time. It will be the 19th full retail store Apple has opened in the country, or 20th if one includes the Apple Watch-only boutique at Galeries Lafayette in Paris. Apple is said to be planning a new showcase Paris store to be located on the Champs-Élysées. http://apple.co/1pP77vO
Maps adds Flyover, Suggestions locations
Apple has updated Maps to include Spotlight Suggestions for Denmark, Norway, and Sweden, allowing users to search both internally and across the web on both Mac and iOS devices for data in Spotlight. In addition, the company has added Puerto Vallarta, Mexico and Akron, Ohio to the 3D Flyover feature, offering computer-enhanced aerial views of the two areas -- and has activated real-time traffic information for Thailand, which will augment services like reminders to incorporate estimated travel times for appointments, as an example. The company recently added Nearby searches to five countries, and rolled out transit directions for Montreal in Canada and Portland, Oregon. http://apple.co/1Lh1Zel
Verizon gives last offer, issues workers ultimatum
Verizon has offered striking workers its "last, best and final offer" following 10 months of protracted negotiations with union leaders. The latest offer comes on the back of 36,000 Verizon employees taking strike action two weeks ago. The proposal includes a 7.5 percent wage rise, better benefits and voluntary retirement incentive offers. The striking workers, mainly on from its fixed line operations, have claimed that Verizon has outsourced 5,000 jobs to workers overseas and that it has been deliberately hiring low-wage, non-union contractors. Verizon recently posted revenue of $32.2 billion for the March quarter. http://cnnmon.ie/26AmwSv
CarPlay comes to Porsche 718 Cayman
Porsche has revealed that its new 718 Cayman series will be the latest vehicles in its range equipped with support for Apple CarPlay. The new Porsche models joins the recently announced 718 Boxster, the 2017 Macans and the 2016 model of the 911 in offering support for Apple's iOS in the car interface. Both are fitted standard with an eight speaker sound system and the Porsche Communications Management (PCM) system. The entry-level Cayman starts at $53,9000, while the faster S variant starts from $66,300. Although already on sale, the won't reach US dealers until late November. http://prn.to/1Tj1EW7
Macphun offers free Photos filters
Image editing software maker Macphun are offering a free set of up to 30 photo filter effects to extend the range of filter options available to users of Apple's Photos app for OS X, which replaced the previous iPhoto program. The first 15 filters are available after installing the software, and includes filters such as "Ancient Canvas" and "Twilight," while users who sign up for the Macphun newsletter will unlock the other 15 effects. The extension integrates directly into Photos, and include sliders for finer control of the effects and a masking brush. http://bit.ly/1VEgQD6