Tag - Millennial
The iPhone 4S launch saw Android lose share for the first time in awhile, if not ever, Millennial Media found in a study on Tuesday. In November, a combination of Apple's new phone and even BlackBerry devices pushed Android's app traffic down from its October high of 56 percent down to exactly 50 percent. iOS as a whole was up to 30 percent, while even BlackBerry 7 devices helped RIM grow once again to 17 percent.
Apple is reportedly easing some of its policies around iAd to spark interest and counter Google's mobile ad control. Sources divulged Monday night to the Wall Street Journal that the minimum ad buy was dropping beyond earlier cuts to $400,000, less than half the million-dollar original baseline. Apple was also veering from the original plan, which charged a substantial amount for every ad click, to a believed $10 for every 1,000 views and what's implied is a lower $2 for every click.
New Millennial Media data has shown that Android's actual share of mobile ad traffic is considerably lower when considering every iOS device. While it had 61 percent among phones in July, Android dropped to 54 percent this past August when both sides could count non-phone devices, such as the iPad, iPod touch, and Android tablets. Apple gained a third more ad share and jumped back to 28 percent as a consequence.
Android has bounced back from a dip in mobile ad share to reach its highest point yet, Millennial Media said in its monthly report on Wednesday. This past July, Android's ad traffic shot up 15 percent just over the past month to hit 61 percent. Google's rise pushed the iPhone down to 21 percent.
iOS bounced back in June as new data from Millennial Media showed faster growing use and app support. Android still grew slightly from the month before in smartphone OS traffic to 54 percent versus Apple's 26 percent, but the iPhone was growing faster. Impressions from iOS devices had grown 18 percent in the spring compared to Android's 11 percent.
Millennial Media on Wednesday showed a surprising spike in mobile ad share from companies that have mostly been pushed down until now. Android and iOS were largely static versus April at 53 percent and 27 percent, but the BlackBerry and Windows Phone platforms both increased in May. A rise in BlackBerry Curve use put RIM up one point to 17 percent of ad traffic, and Microsoft surged an unusual 92 percent.
Millennial Media in its mobile ad study for this past April highlighted the mounting problem of getting Android users to pay for apps. Although Google recovered from a dip in March and now represented 53 percent of ad hits on Millennial's network, iOS devices stood for 50 percent of the actual revenue where Android was at 39 percent. iOS ad impressions were growing at a much faster rate as well, at 47 percent since the start of the year where Android grew by 19 percent.
Millennial Media in its report for March mobile ad share showed Apple bouncing back in mobile ad share. The Verizon iPhone was credited with an 11 percent spike in iOS ad hits just over the past month. While Android still had the leading share specific to smartphones at 48 percent to the iPhone's 31 percent, Apple's ad impressions were now growing faster as well, at 29 percent month-to-month versus 23 percent.
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Apple brings iTunes Movie Trailers app to Canada
After five years, Apple has expanded its iTunes Movie Trailers app for iOS to Canada. As of Saturday, the free app allows movie buffs to see HD movie trailers for new studio and independent features, and explore some other movie-related extras such as photos, behind-the-scenes footage, or clips from upcoming films. Users can save trailers for quick access, read reviews from RottenTomatoes.com within the app, use AirPlay to send them to an Apple TV, share trailers, and peruse the top movie charts. http://apple.co/1UUKtwr
Apple expands CloudKit API, provides web interface
On Friday, Apple notified developers that it was expanding a feature of CloudKit to allow for server-to-server web service requests. "In addition to providing a web interface for users to access the same data as your app, you can now easily read and write to the CloudKit public database from a server-side process or script with a server-to-server key," Apple said in its announcement. Previously, interaction with the CloudKit public database was limited to apps and web only. http://apple.co/20h1RwP
Remote S for Tesla Apple Watch app drives car out
Developer Allen Wong has created the Remote S for Tesla app, which can be used to remotely activate the Model S electric car via an Apple Watch, and drive it a short distance. Aside from providing data about the car and some basic function controls, the unofficial app uses the manufacturer's Summon command to allow the car to turn on, exit the garage, and park near to the user's location. The app is available to purchase from the App Store for $10. http://apple.co/1PprF4t
Seagate 3TB unreliability suit expands
The Seagate 3TB class-action hard drive lawsuit has been expanded to more devices. The expanded suit, filed today, now includes Seagate's Barracuda 3TB Hard Disk Drive, Desktop HDD 3TB, Backup Plus 3TB External Hard Disk Drive, GoFlex 3TB External Hard Disk Drive, or any other Seagate hard drive with model number ST3000DM001. The law firm, Hagens Berman, is seeking information from consumers such as time in service, purchase price, and the nature of any drive received in return from Seagate as a replacement for a failed unit. http://bit.ly/1Pc34Cq
BlackBerry Canada, Florida hit with layoffs
The BlackBerry campus has reportedly been wracked with layoffs. Sources familiar with the company's Waterloo office staffing claim that close to 35 percent of the local workforce has been laid off, with the deepest cuts being made in the BlackBerry 10 OS and hardware teams. Additionally, the state of Florida has been officially notified that the company's Sunrise facility will see 75 people fired. Enthusiast site Mobilesyrup puts the layoffs at around 1000 total. http://bit.ly/1Pc1Rep
Instagram tests multiple account support for iOS
Instagram is trialling support for multiple accounts in its iPhone app with a small number of users. The Facebook-owned photo sharing service confirmed the reports of the tests to TechCrunch, which will allow a single user to manage more than a single account within the app, transferring between two or three accounts with a few taps. It is unclear when the feature will roll out to the public, but it has previously tested it with the Android version of the app since November. http://tcrn.ch/1SPKEKh
Foxconn CEO declares Sharp deal near done
The Foxconn bid for Sharp is allegedly only waiting on specific details of the deal. Foxconn CEO Terry Gou has declared that his company has privileged negotiation rights for the Apple iPhone screen supplier, saying that "we have a consensus, the rest is a process ... I don't see a problem completing this process." Gou hopes the deal, worth up to $5.6 billion, will be formalized by the end of February. http://reut.rs/1SPEQjN