Tag - Millennial
The iPhone 4S launch saw Android lose share for the first time in awhile, if not ever, Millennial Media found in a study on Tuesday. In November, a combination of Apple's new phone and even BlackBerry devices pushed Android's app traffic down from its October high of 56 percent down to exactly 50 percent. iOS as a whole was up to 30 percent, while even BlackBerry 7 devices helped RIM grow once again to 17 percent.
Apple is reportedly easing some of its policies around iAd to spark interest and counter Google's mobile ad control. Sources divulged Monday night to the Wall Street Journal that the minimum ad buy was dropping beyond earlier cuts to $400,000, less than half the million-dollar original baseline. Apple was also veering from the original plan, which charged a substantial amount for every ad click, to a believed $10 for every 1,000 views and what's implied is a lower $2 for every click.
New Millennial Media data has shown that Android's actual share of mobile ad traffic is considerably lower when considering every iOS device. While it had 61 percent among phones in July, Android dropped to 54 percent this past August when both sides could count non-phone devices, such as the iPad, iPod touch, and Android tablets. Apple gained a third more ad share and jumped back to 28 percent as a consequence.
Android has bounced back from a dip in mobile ad share to reach its highest point yet, Millennial Media said in its monthly report on Wednesday. This past July, Android's ad traffic shot up 15 percent just over the past month to hit 61 percent. Google's rise pushed the iPhone down to 21 percent.
iOS bounced back in June as new data from Millennial Media showed faster growing use and app support. Android still grew slightly from the month before in smartphone OS traffic to 54 percent versus Apple's 26 percent, but the iPhone was growing faster. Impressions from iOS devices had grown 18 percent in the spring compared to Android's 11 percent.
Millennial Media on Wednesday showed a surprising spike in mobile ad share from companies that have mostly been pushed down until now. Android and iOS were largely static versus April at 53 percent and 27 percent, but the BlackBerry and Windows Phone platforms both increased in May. A rise in BlackBerry Curve use put RIM up one point to 17 percent of ad traffic, and Microsoft surged an unusual 92 percent.
Millennial Media in its mobile ad study for this past April highlighted the mounting problem of getting Android users to pay for apps. Although Google recovered from a dip in March and now represented 53 percent of ad hits on Millennial's network, iOS devices stood for 50 percent of the actual revenue where Android was at 39 percent. iOS ad impressions were growing at a much faster rate as well, at 47 percent since the start of the year where Android grew by 19 percent.
Millennial Media in its report for March mobile ad share showed Apple bouncing back in mobile ad share. The Verizon iPhone was credited with an 11 percent spike in iOS ad hits just over the past month. While Android still had the leading share specific to smartphones at 48 percent to the iPhone's 31 percent, Apple's ad impressions were now growing faster as well, at 29 percent month-to-month versus 23 percent.
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Maps adds transit for Rio Olympics
On Monday, Apple added public transit directions for Rio de Janeiro in Brazil to its Apple Maps program in advance of the 2016 Summer Olympics, which begin on August 5. The addition marks the first time a Brazilian city has gotten the upgraded public transit maps, which include station maps as well as transit schedules and tracking. The transit directions cover ferries as well as bus, subway, and light rail lines. The company has recently expanded transit directions to Montreal in Canada, and Seattle, Portand (Oregon), and other US cities.
Ive opens Met Gala fundraiser in NYC
On Monday, Apple SVP of Design Sir Jonathan Ive opened the press preview of the annual Met Gala fundraiser for the Metropolitan Museum of Art's Costume Institute in New York City. Ive is serving as co-chair with Vogue editor Anna Wintour, and Apple is helping sponsor the event, which is themed "Manus x Machina: Fashion in an Age of Technology." He said the company is "thrilled" to participate in the Gala, and tied the company to the theme by saying that Apple's goal "has always been to try to create objects as beautiful as they are functional," adding that the company is "only starting" on its path of making products "more personal." http://bit.ly/1Y3EHKg
Tim Cook on CNBC Mad Money tonight
Apple CEO Tim Cook will be making an hour-long appearance on CNBC's investment show Mad Money this evening at 6PM ET. Slated for discussion, according to CNBC, are "Apple's future in China, Cook's outlook on innovation, what's next for iPhone, the Apple Watch, growth of Apple services and whether there are any potential acquisitions coming, among others."
Dev hacks Windows 95 onto Apple Watch
A developer has created a YouTube video that shows off a working version of Windows 95 running (very slowly) on an Apple Watch. Creator Nick Lee says that the OS takes about an hour to boot on the Watch because it is running in emulation rather than natively. While the project has no practical value, it does demonstrate how powerful mobile devices are in comparison to computers from the beginning of this century, as well as illustrating how far computing has come in the last 15 years -- long before smartphones, tablets, the cloud, and many more innovations that have come about since. http://bit.ly/1Y3AS85
WhatsApp working on Mac desktop app?
Allegedly-leaked information from a WhatsApp beta enthusiast account on Twitter appears to suggest that the messaging service and app maker may be developing native Mac and Windows versions, allowing users who sign up with the service to text each other all over the world using either Wi-Fi or cellular data. The source of the documents is in question, but it would not be unusual for the service to expand onto Mac and Windows desktops. WhatsApp is currently available for iOS, Android, BlackBerry, Nokia, Symbian, and Windows Phone. http://bit.ly/1Ura0zN
Drake's Views an iTunes, Music exclusive
Drake's new album Views (formerly known as Views from the 6) has debuted on iTunes and Apple Music as an exclusive in the first week of its release. The singles Once Dance and Pop Style, however, are available elsewhere in the interim. Securing exclusives from leading artists has been a key strategy that Apple has adopted in trying to attract users to its services. Most notably, Taylor Swift's hugely popular 1989remains unavailable to users of competing services like Spotify or Tidal. http://apple.co/1NLwsSH
TSMC chip sales to Apple jump $2B in 2015
Apple A9 and A9X chip supplier TSMC saw sales to Apple jump $2 billion in 2015. TSMC's fabrication partnership with Apple on the A-series processor helped drive its revenue to $26.4 billion, up six percent over the previous year, although its dependence on Apple's chip orders meant that without its business, TSMC's revenue would have actually declined by two percent. The Taiwan-based chip maker is currently sharing Apple's A9-series chip supplies with Samsung, although is rumored to be gaining all Apple's orders for the next-generation Apple A10 chips. http://bit.ly/24tCE6e