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Microsoft picks new Windows Phone marketing VP for revival

03/19, 6:20pm

Thom Gruhler becomes Windows Phone marketing VP

Microsoft hoped to turn around its mobile strategy on Monday with word it had hired Thom Gruhler to become its Corporate VP of Windows Phone Marketing. He was leaving a position as the managing partner for technology at major ad agency McCann Worldgroup. As part of his history, he's best known for running the team that developed Verizon's "can you hear me now?" TV ads as well as work with Sony Ericsson.

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