Roku today became one of the few if not only network media hub creators to offer Major League Baseball streaming. The addition gives anyone who already has an MLB.TV premium subscription the option of watching a game live if it's out of their home market, including in HD. Users can also watch recent games from any market on demand and still have access to MLB content on computers and elsewhere.
Apple has posted a new iPhone ad to its site which puts a focus on the MLB At Bat application. The new promotion follows Apple's, now common formula for building an iPhone ad. A hand is seen operating the phone over a white background with the same tune playing in the background, the same voice describing the capabilities of the iPhone and the phone ringing and being answered to end the advertisement.
MLB.com has updated its At-Bat iPhone/iPod touch app to include post-season schedules. The software should allow fans to track each post-season game live, with a pitch-by-pitch view through Gameday. Users also have access to video clips including previews and highlights, for which the app automatically detects connected networks, and plays video tailored to EDGE, 3G or Wi-Fi bitrates. At-Bat also provides up-to-date box scores and game summaries.
The Major League Baseball association is seeking action against a free iPhone application called Baseball (opens in iTunes), regarding its use of MLB team logos throughout the app. PC World reveals the app contains thousands of team and player statistics, reaching back to 1888, all the way until the current baseball season. On Monday, Mark Knopper – owner and proprietor of Bulbous Ventures – was instructed by email to remove all logos related to Major League Baseball, and associated teams.
