LISTSERV Maestro 4 adds more tracking capabilities
02/27, 12:20am
LISTSERV Maestro 4
L-Soft has released LISTSERV Maestro 4, an update to its e-mail marketing application designed for e-mail list communicators and e-mail marketers. The software enables users to send targeted and personalized e-mails, and provides job management and tracking features. Version 4 of the program has added several new functions such as sending an e-mail to an entire recipient database as opposed to having to send separate mailings to individual lists, and new system metrics that continuously monitor disk usage, delivery statistics, HTTP request counts, and response times. The update also provides changes to the tracking permission and action tracking, along with new demographic reporting, external triggers, and single sign-on capabilities.