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Interactive ads coming to TV on Xbox 360 this fall

06/14, 4:25pm

Toyota, Unilever, Samsung among first to participate in NUads

Microsoft later this year will roll out a new ad platform for video streaming services on its Xbox 360 console, presenting users with interactive experiences instead of the static ads seen on television. According to the Los Angeles Times, the new platform—dubbed NUads—will initially feature partnerships with Toyota, Unilever, and Samsung Mobile. The ad move is viewed as part of a larger Microsoft strategy to steal viewers from television networks and establish the 360 as the center of the living room experience.

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