Tag - J.D. Power
Samsung tablets have hopped ahead of Apple's iPad line in terms of customer satisfaction, according to the latest study from J.D. Power. Tablets from the South Korean tech giant grabbed the top spot in the J.D. Power's second installation of tablet ratings for 2013, winning overall and ending Apple's run of nine straight J.D. Power awards between both the iPad and the iPhone. Apple's devices tended to score higher than Samsung's in most categories, but their premium cost appears to have played a major role in Samsung slipping ahead.
AT&T has earned first place in a customer care survey of major full service mobile phone networks in the United States, narrowly beating out Verizon, with MetroPCS heading up the non-contract list. The study by J.D. Power also states that the overall level of satisfaction with customer care from carriers has also increased to its highest level since 2009.
Apple has, for the eighth consecutive survey, topped the J.D. Power and Associates rankings for consumer satisfaction with smartphones -- fending off ever-increasing competition from rivals such as Samsung, HTC, Motorola and Google. Apple's score of 849 out of a possible 1,000 earned it a five-star rating from the group, categorizing it as the clear winner in consumer satisfaction. The report was compiled from 8,736 smartphone owners, based on a survey performed between January and June 2012.
A J.D. Power study released on Thursday has revealed that the percentage of salespeople aid during a buyer's purchase of a wireless service or handset has been decreasing since 2006. At the same time, the survey measured overall customer satisfaction based on four factors, each with a different weight or importance associated with it. Sales staff was first with 51 percent of the weight, store display was at 17 percent with store facility and price/promotion close behind at 16 percent each. Based on these factors, Verizon was tops, scoring 715 out of 1,000 points, with Alltel not far behind, at 710. T-Mobile was third with 696 points, AT&T had 691 points and Sprint Nextel was last among the major carriers, at 669. The industry average was 698.