Verizon tops J.D. Power cellular retail study
10/23, 5:10pm
Verizon Tops JDP Survey
A J.D. Power study released on Thursday has revealed that the percentage of salespeople aid during a buyer's purchase of a wireless service or handset has been decreasing since 2006. At the same time, the survey measured overall customer satisfaction based on four factors, each with a different weight or importance associated with it. Sales staff was first with 51 percent of the weight, store display was at 17 percent with store facility and price/promotion close behind at 16 percent each. Based on these factors, Verizon was tops, scoring 715 out of 1,000 points, with Alltel not far behind, at 710. T-Mobile was third with 696 points, AT&T had 691 points and Sprint Nextel was last among the major carriers, at 669. The industry average was 698.