toggle

AAPL Stock: 113.29 ( + 0.37 )

Subscribe to this page now.

InMobi: Apple leads in ad impressions, Android closes gap

12/13, 8:19pm

InMobi sees smartphones outpacing tablets in growth

Mobile ad network InMobi released its latest Insights Report today, finding that devices running Apple's iOS platform retain the lead in mobile ad impressions, while Android devices are closing the gap. InMobi's analysis found Apple with a clear lead at 46 percent of ad impressions in the most recent quarter, up 4.1 percentage points from the previous measure. Android devices, though, grew 5.4 points in the quarter, and now account for 43.6 percent of market share by ad impressions.

more

iPhone moves past Nokia, curbs Android in Europe mobile data

07/18, 12:35pm

InMobi hints iPhone has passed Nokia in data use

A symbolic changing of the guard has occurred this spring as InMobi revealed that the iPhone has passed Nokia's lineup in mobile ad traffic in Europe. Apple managed to grow 3.3 points to reach 19.5 percent of all European ad data where Nokia lost nearly a whole point to sink to 18.7 percent. The gain was helped by Nokia's weakness in smartphones; ad hits from advanced devices grew 31 percent, where basic feature phones grew at a slower 21 percent.

more

InMobi: iPhone catching up to Android in mobile ad hits

05/16, 11:10am

InMobi says Verizon iPhone helps close Android gap

InMobi in a surprise showed the iPhone clawing back mobile ad share from Android. Where Apple had just a 23.5 percent share of North American mobile ad traffic in January versus Android's 36.8 percent, Apple has leapt forward almost by half to hit 32.9 percent in April. Android saw a rare plateau at 36.9 percent.

more

Advertisement

Connect with Us

FREE Apple, iPhone and Mac Newsletter

  • We will not share your email address with anyone.

    Follow us on Facebook

    toggle

    Most Popular

    Advertisement

    Recent Reviews

    ZTE Spro 2 Smart Projector

    Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

    MSI Geforce GTX 970 100ME

    When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

    Wren V5US Wireless Sound System

    If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

    toggle

    Most Commented