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Tag - Hearst
Subscribers to the tablet editions of Hearst Magazines publications have finally broken past the 1 million mark, says company head David Carey. The executive at one point said the company would have 1 million subscribers by the end of 2012, but ended up with a figure closer to 900,000. "I’m glad we got there," Carey remarks. "We were just 90 days late."
Digital magazine circulation has reportedly doubled in the second half of 2011, reaching 3.29 million from 1.46 million in the same period in 2010, according to data collected by trade group Audit Bureau of Circulations (ABC). Digital sales still represent a fraction of total publishing, however, taking one percent share in a market that is still dominated by print circulation.
Amazon to help kick off the launch of the Kindle Fire is offering unusually long, three-month free trial subscriptions through its Kindle Fire Newsstand. Those who get the Android tablet will have temporary free access to 17 magazines from Condé Nast, including Vanity Fair, GQ, Wired and Glamour. The option extends through to anyone who buys a Kindle Fire by March 1.
Amazon officially if partially entered the tablet arena on Wednesday by launching the Kindle Fire. The seven-inch tablet uses a heavily customized version of Android 2.1 and is a showcase for Amazon Prime, Amazon MP3, Cloud Player, and now much more optimized magazines on the Kindle bookstore with a newsstand for titles from Condé Nast, Hearst, and Meredith. The $79 Prime subscription gets the usual free two-day shipping as well as unlimited access to Amazon Internet video; a 30-day trial comes with the sale.
Rolling Stone co-creator Jann Wenner in a discussion late Monday dismissed the idea of tablet magazines in the near term. The Wenner Media founder didn't rule out a digital transition but called the influx of tablet magazines, mostly on the iPad, "sheer insanity" driven by a reflexive action. Companies had to be ready to switch over, but they were confusing a short-term drop with a need to act immediately, he told AdAge.
Condé Nast rounded out its burst of iTunes subscription changeovers by adding two of its more popular magazines to the mix. Both GQ (free, App Store) and Wired (App Store) for the iPad now follow the same model that the publisher started earlier this month with the New Yorker. Readers can pay either $20 for a yearly subscription or $2 for each individual issue; print subscribers get access for free.
(Update: more magazines onboard) Vanity Fair on Monday became Condé Nast's next magazine to enlist for iTunes subscriptions. The iPad app (free, App Store) follows a similar pattern to last week and can take subscriptions of $20 per year along with $2 per issue either in a recurring subscription or per issue. Print subscribers in Canada and the US also get the magazine for free and at the same yearly price.
Apple on Wednesday confirmed that the sudden flood of iTunes magazine subscriptions available in recent days was due to a change of heart by publishers. Internet services VP Eddy Cue told tablet magazine publisher Nomad Editions' Mark Edmiston that publishers had found about 50 percent of all readers voluntarily providing their names and e-mail addresses when asked. The "insurmountable obstacle" of a lack of automatic access to subscriber info turned out to be a non-issue, Edmiston explained to Forbes.
Rumors of Condé Nast using iTunes subscriptions proved true on Monday as the feature came to the iPad version of The New Yorker (free, App Store). While individual issues still cost $5, readers can pay $6 per month for four issues or $60 for a year's worth. The discount is a possible first for an iTunes subscription as it costs $10 less than the print equivalent.
Condé Nast could not only side with Hearst in offering iTunes magazine subscriptions but beat it to the mark by having the option first, a source rumored this weekend. iPad magazine titles like GQ and Wired will reportedly be available under Apple's plan as soon as early next week. The New York Post understood that yearly subscriptions would go for the same $20 as Hearst but that Condé would also slash the price of buying individual issues from the $4 or $5 newsstand price down to $2.