02/07, 12:15pm
Hasbro, Nerf make Lazer Tag an iPhone, iPod game
Hasbro and Nerf have brought Lazer Tag back with iOS as its cornerstone. While the blasters can work in multiplayer without any device, mounting an iPhone or iPod touch in a special holder gives them an app that both extends the firing range to 250 feet and introduces a HUD that shows the trajectory and ongoing stats. As many as 24 people can play at once with leaderboards that can update mid-match.
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12/21, 7:10pm
Hasbro says ASUS stole Transformer name without OK
Hasbro late last week sued ASUS for allegedly violating its trademarks with the Transformer Prime. The toy designer claims ASUS is too close to blending the Transformers and Optimus Prime names. In a statement, Hasbro asserted that ASUS was effectively banking on association with the legendary animated show, comics, and toys to sell the Transformer Prime.
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06/29, 10:25am
Razer, Hasbro out Transformers 3 gaming gear
Gaming peripherals and accessories maker Razer has just unveiled three new products carrying Transformers 3 branding. This includes specially painted versions of the company's DeathAdder mouse, available in yellow, red, silver and purple. The former two colors are festooned with the Autobot logo, while the latter are only available with a Decepticon symbol.
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02/09, 12:30pm
Monopoly Live to have electronic overseer
A electronically-controlled version of the classic board game Monopoly is due to arrive in stores this fall, the New York Times says. Called Monopoly Live and made by Hasbro, the board has a 10-inch tower in the center that is powered by four AA batteries and covers the board in infrared light. A camera sees reflectors on each game piece, tracking them and ensuring rent is paid.
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11/08, 6:40pm
Hasbro My3D to bring 3D images to iPhone, iPod
Hasbro plans to show a new gadget to investors on Tuesday that will let iPhone and iPod touch owners view 3D images. According to a Monday report, the attachment will be called My3D and will let users view 3D thanks in part to special My3D apps. Some apps will need to be paid for, while others will be free. Hasbro worked with Apple on the development of the add-on.
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06/20, 8:25am
Hasbro AMP
Hasbro this morning unveiled the A.M.P, or Automated Music Personality. The wheeled but otherwise humanoid robot borrows the same philosophy as the Sony Rolly and at once simplifies and expands on it. Rather than integrate its own MP3 player, the Hasbro device lets users plug in an iPod or any minijack-equipped player into a case on the back; in its simplest mode, the robot automatically detects beats and dances in sync with 49 pulsing lights.
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