iPhone, iPod marketing boss talks Apple
11/26, 11:20am
Marketing boss talks Apple
Apple's marketing man responsible for the company's iPod and iPhone, Greg Joswiak, has expressed his views on the company's progress as the holidays approach, offering insight and opinions about past as well as present progress. Apple marketing department works closely with product engineers to decide which features to create and what the product will be about, according to Joswiak, and the company has a distinct advantage over competitors because it holds the reigns of both the software and hardware aspects of its products.