Tag - Greenpeace
In terms of datacenters, Apple has scored the top position on a new Greenpeace list of the most environmentally-friendly high-tech businesses. The company is the only one with a 100 percent figure on Greenpeace's "clean energy index," since its datacenters are completely free of any dependence on coal, nuclear power, or natural gas. It also has an "A" score under categories of Energy Transparency, Commitment & Siting Policy, and Deployment & Accuracy. It achieved a B in terms of Energy Efficiency & Mitigation.
In what could be seen as an about-face in its often-combative relationship with Apple, Greenpeace has reacted to the company's latest Supplier Responsibility report, praising the iPhone maker' push to reduce the use of "conflict minerals" and specifically complimenting the CEO, saying Apple's increased transparency regarding its suppliers "is becoming a hallmark of Tim Cook's leadership at the company."
Tim Cook's hiring of former EPA chief Lisa Jackson to be the new face of environmental responsibility at Apple has won praise from Greenpeace -- a group normally known for being critical of Apple's environmental policies -- and has been followed-up with a statement from Jackson herself on her new role at the Cupertino electronics giant, reports AppleInsider. Jackson told Politico via email -- written on her iPhone -- that she is "thrilled" to be joining the Apple team, while Greenpeace praised the hire as "a bold move."
Environmentalist group Greenpeace says that Apple's clean energy policies have improved, but the company still has a long way to go. In a new report, Greenpeace analyzes Apple's efforts to reduce its dependency on coal-power, finding that the iPad maker has yet to lay out a realistic plan to power its iCloud offerings with cleaner energy alternatives. Greenpeace's "Clean Energy Road Map" gave Apple a score of 22.6 percent, up from 15.3 percent in April.
Apple's large-scale datacenter in Maiden, North Carolina will run entirely on renewable energy by the end of the year, the company has announced. Currently Apple is in the middle of buying equipment from Bloom Energy and SunPower Corp. to build not one but two solar arrays in the Maiden area; previously, only one was known to be in development. Once the equipment is in place, it should generate 84 million kWh of energy per year. Apple's fuel cell farm should be finished later in 2012.
Environmental activist group Greenpeace has staged a protest at Apple's Cupertino headquarters, notes AppleInsider. Images were projected onto the main building overnight, including supportive messages from users on Twitter and Facebook. Activists also secured themselves inside a so-called "survival device," measuring 8 feet tall and 10 feet wide. Four activists dressed themselves as iPhones, complete with screens again displaying messages from Twitter and Facebook.
Apple's ongoing issues with environmental groups were thrust to the forefront today in Catawba County, NC, WCNC News reports. Protesters in Catawba blocked the train tracks leading to the Marshall Steam Station, which powers a data center Apple uses for its iCloud service.
Samsung on Friday gave a statement denying that it was responsible for the Wake Up campaign 'protesting' at Apple's retail store in Sydney, Australia. The company told SlashGear that it wasn't involved at all with the campaign, which makes no mention of any company or organization's name. The company behind the campaign, marketing agency Tongue, hasn't identified its client.
Four Greenpeace activists today organized a protest at Apple's office in Cork, Ireland, reports say. The people handed out leaflets, and posted signs on the side of the building, including ones that spelled out "Clean our cloud." Police and fire crews were called, and after an hour the activists voluntarily came down from the office's roof. Greenpeace is allegedly organizing related protests across Europe.
Apple has responded to criticism from environmental pressure group Greenpeace, which yesterday issued a report criticizing some of the biggest technology companies for lack of transparency on using sustainable resources for their cloud data centers. The Mac maker said Greenpeace's claims regarding Apple's North Carolina data center are based on bad data, claiming that it uses five times the amount of power that it actually does.
Now AAPL Stock: 153.61 ( -0.26 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE