Tag - Greenpeace
In terms of datacenters, Apple has scored the top position on a new Greenpeace list of the most environmentally-friendly high-tech businesses. The company is the only one with a 100 percent figure on Greenpeace's "clean energy index," since its datacenters are completely free of any dependence on coal, nuclear power, or natural gas. It also has an "A" score under categories of Energy Transparency, Commitment & Siting Policy, and Deployment & Accuracy. It achieved a B in terms of Energy Efficiency & Mitigation.
In what could be seen as an about-face in its often-combative relationship with Apple, Greenpeace has reacted to the company's latest Supplier Responsibility report, praising the iPhone maker' push to reduce the use of "conflict minerals" and specifically complimenting the CEO, saying Apple's increased transparency regarding its suppliers "is becoming a hallmark of Tim Cook's leadership at the company."
Tim Cook's hiring of former EPA chief Lisa Jackson to be the new face of environmental responsibility at Apple has won praise from Greenpeace -- a group normally known for being critical of Apple's environmental policies -- and has been followed-up with a statement from Jackson herself on her new role at the Cupertino electronics giant, reports AppleInsider. Jackson told Politico via email -- written on her iPhone -- that she is "thrilled" to be joining the Apple team, while Greenpeace praised the hire as "a bold move."
Environmentalist group Greenpeace says that Apple's clean energy policies have improved, but the company still has a long way to go. In a new report, Greenpeace analyzes Apple's efforts to reduce its dependency on coal-power, finding that the iPad maker has yet to lay out a realistic plan to power its iCloud offerings with cleaner energy alternatives. Greenpeace's "Clean Energy Road Map" gave Apple a score of 22.6 percent, up from 15.3 percent in April.
Apple's large-scale datacenter in Maiden, North Carolina will run entirely on renewable energy by the end of the year, the company has announced. Currently Apple is in the middle of buying equipment from Bloom Energy and SunPower Corp. to build not one but two solar arrays in the Maiden area; previously, only one was known to be in development. Once the equipment is in place, it should generate 84 million kWh of energy per year. Apple's fuel cell farm should be finished later in 2012.
Environmental activist group Greenpeace has staged a protest at Apple's Cupertino headquarters, notes AppleInsider. Images were projected onto the main building overnight, including supportive messages from users on Twitter and Facebook. Activists also secured themselves inside a so-called "survival device," measuring 8 feet tall and 10 feet wide. Four activists dressed themselves as iPhones, complete with screens again displaying messages from Twitter and Facebook.
Apple's ongoing issues with environmental groups were thrust to the forefront today in Catawba County, NC, WCNC News reports. Protesters in Catawba blocked the train tracks leading to the Marshall Steam Station, which powers a data center Apple uses for its iCloud service.
Samsung on Friday gave a statement denying that it was responsible for the Wake Up campaign 'protesting' at Apple's retail store in Sydney, Australia. The company told SlashGear that it wasn't involved at all with the campaign, which makes no mention of any company or organization's name. The company behind the campaign, marketing agency Tongue, hasn't identified its client.
Four Greenpeace activists today organized a protest at Apple's office in Cork, Ireland, reports say. The people handed out leaflets, and posted signs on the side of the building, including ones that spelled out "Clean our cloud." Police and fire crews were called, and after an hour the activists voluntarily came down from the office's roof. Greenpeace is allegedly organizing related protests across Europe.
Apple has responded to criticism from environmental pressure group Greenpeace, which yesterday issued a report criticizing some of the biggest technology companies for lack of transparency on using sustainable resources for their cloud data centers. The Mac maker said Greenpeace's claims regarding Apple's North Carolina data center are based on bad data, claiming that it uses five times the amount of power that it actually does.