Copyright © 2016
Tag - Gimbal
A marketing firm has littered New York City with marketing beacons, a report has discovered. Hidden within phone booths in Manhattan, approximately 500 of the Bluetooth beacons have been installed, with the devices able to help retailers and advertisers track the movements of smartphones owned by passers by, as well as potentially pushing marketing messages to devices.
Less than a week after Apple began deploying its iBeacon technology inside US retail stores, Qualcomm has launched its own alternative. Known as Gimbal, Qualcomm's proximity beacons also take advantage of low-power Bluetooth LE to help retailers optimize their smartphone-enhanced shopping experience as customers move throughout a store.
Now AAPL Stock: 93.7 ( -0.57 )
CBS: No recent streaming conversations with Apple
CBS CEO Les Moonves has made remarks, casting doubt on a launch of Apple's live streaming television service. In interviews this week, the executive said regarding negotiations with Apple that "we had conversations awhile back, and we haven't had recent conversations with them," adding that "the phone is always ringing" regarding similar services, but not with Apple on the line. http://cnnmon.ie/1PptJM6