Tag - Gimbal
Drone producer DJI has made a number of announcements aimed at professional users, both for products used in the air and on the ground. The Matrice M600 drone is a professional aerial photography and videography drone capable of carrying a payload of up to 13.2 pounds, the Ronin MX is DJI's first universal aerial gimbal system that works with the new drone, and the handheld Osmo gimbal camera system will include a new camera option and the ability to make shots involving movement even smoother.
A marketing firm has littered New York City with marketing beacons, a report has discovered. Hidden within phone booths in Manhattan, approximately 500 of the Bluetooth beacons have been installed, with the devices able to help retailers and advertisers track the movements of smartphones owned by passers by, as well as potentially pushing marketing messages to devices.
Less than a week after Apple began deploying its iBeacon technology inside US retail stores, Qualcomm has launched its own alternative. Known as Gimbal, Qualcomm's proximity beacons also take advantage of low-power Bluetooth LE to help retailers optimize their smartphone-enhanced shopping experience as customers move throughout a store.