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Tag - GfK
iPhone users are still very likely to remain loyal to the platform even with stepped up competition, GfK determined in a new study. Scanning the US, Brazil, China, Japan, and the largest five countries in Europe, it found that 84 percent of those who'd bought into Apple's ecosystem planned to buy another iPhone with their next upgrade. Only 60 percent of Android users anticipated the same, suggesting that a small but significant number would jump ship.
Only a quarter of smartphone owners plan to stick to their existing choice of OS for their next models with only Apple showing significant loyalty, GfK found in a new study. About 25 percent planned to stay, but only the iPhone had more than half of its owners willing to stay on for the next revision at 59 percent. BlackBerry owners were next closest, but only 35 percent were likely to keep using one of RIM's phones.