Tag - Get A Mac
Apple has one last Get a Mac ad to air, possibly as a part of today's WWDC keynote, rumors claim. The short is said to have been filmed at a bar in Greenpoint, Brooklyn last week, with John Hodgman (PC) as a bartender, attempting to get someone drunk in order to get his hands on an Apple prototype. Although it is not certain where the ad will be aired, actor Justin Long (Mac) is said to be notably missing.
Apple now appears to have completely dropped its "Get a Mac" advertising campaign. The company's dedicated webpage now redirects to a revamped "Why You'll Love a Mac" section, claiming the superiority of Macs in areas like hardware, software and protection against viruses. As with Get a Mac, the replacement situates itself in opposition to the Windows PC market.
Apple's "Get a Mac" ads have been called the campaign of the decade, according to Adweek's Best of the 2000s report. The series, created by TBWA/Media Arts Lab, has been aired since 2006 and now includes over 60 different ads. Most of the commercials have been relentlessly critical of Microsoft and its Windows operating system.
Apple has released several new "Get a Mac" ads, each specifically targeting Windows 7. The first segment, "PC News," shows PC character John Hodgman sitting behind a news anchor desk for live coverage of the Windows 7 launch. To his dismay, the field reporter interviews customers that express how excited they are to switch to a Mac.
As the 'I'm a PC' and 'Get a Mac' ad campaigns continue to battle, Microsoft appears to have presented a MacBook Pro in an online promotion for its Songsmith software. The notebook is cleverly disguised with flower stickers, including a decal placed over the Apple logo, although part of the fruit's white stem can still be seen. Although MacBooks can run Windows, the intense rivalry between the two companies would seemingly encourage the ad agency to choose amongst other computer manufacturers.
Apple has released two new Get a Mac ads with holiday themes, "Tree Trimming" and "I Can Do Anything." Both videos are animated in a style reminiscent of the stop-motion technique employed by the original Rudolph the Red-Nosed Reindeer TV special, although the PC and Mac characters are still voiced by John Hodgman and Justin Long, respectively. The holiday series diverges from the attacks against Vista and gets back to a lighter, more humorous tone.
Apple has launched its latest Get a Mac ad that highlights a customer satisfaction survey, as featured on sites such as CNET.com and NYTimes.com. John Hodgman, playing the role of PC, starts off by noticing the results of a customer satisfaction survey. He walks off the screen and tries to change the results, despite resistance from the Mac character played by Justin Long. After PC points out that customer service is now dropping, the final screen shows that Mac ranks number one in an American Customer Satisfaction Index survey.
In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from the first week after each launch. The Apple ads achieved twice as many placements with distinct URLs than the Microsoft campaign in the same period of time.
A vast selection of refurbished Macs are currently being offered at Apple's online store at discount prices. The 20-inch iMac with 1GB of memory, 250GB hard drive and 2.4GHz processor is priced at $999. Get a Mac Pro with 2.8GHz Quad-Core Intel Xeon processor, 2GB of memory and 320GB hard drive for $1,999. Currently one MacBook model, in white, is being offered at $1049 with a 2.4GHz processor, 2GB of memory and 160GB hard drive. Fifteen inch MacBook Pros start at $1,299 with 1GB of memory, 120GB hard drive and 2.16GHz processor while 17-inch MacBook Pro models start at $1,899 with 2GB of memory, 160GB hard drive and 2.33GHz processor. Lastly is the 1.6GHz MacBook Air with 2GB of memory and 80GB PATA hard drive for $1,349.
Apple's latest Get a Mac ad stokes the marketing rivalry between the company and its primary competitor, Microsoft. The ad, available online, suggests that Microsoft sets its customers' needs at a low priority, exemplified by the ad campaign costing millions that could have been spent reworking Windows Vista. This is the third ad in a recent series that has focused on Microsoft's exorbitant advertising spending which began with the Seinfeld/Gates commercials that completely omitted any information regarding its products.
Now AAPL Stock: 92.04 ( -1.36 )
French show carries on with iPhones
Following a prolonged power loss in a French TV studio, the crew was able to use a combination of limited studio lighting and a number of iPhones to continue taping the Saturday episode of talk show On n'est pas couché ("We're Still Awake"), using the resulting footage in the first edited episode. The Plus-model iPhones used for the impromptu shoot completion were either iPhone 6 Plusses (which shoot in 1080p) or 6s Plus models (which can shoot in 4K). The decision to use the iPhones to complete the show was made after a power outage at France 2's studio stretched to more than three hours. http://bit.ly/299wqDt
Scrivener for iOS to arrive in late July
For some long-time Scrivener users, to quote Paul Simon, "these are the days of miracle and wonders." As it marks its 10th anniversary in business, developer Keith Blount has announced that the long-awaited iOS version of his creative-writing tool Scrivener is to be submitted to the App Store, following strong praise from beta-testers. The program, expected in late July, will sell for $20 and work with both the iPad and iPhone. When we interviewed Blount last January, he added that Scrivener 3 for Mac would follow along shorty afterwards. http://bit.ly/2901XLE
WhatsApp now handles over 100M calls daily
WhatsApp is celebrating that it is being used for over 100 million calls every day. In a brief notice, the Facebook-owned messaging platform advises the voice-calling feature it rolled out to its users last year now deals with an average of over 1,100 calls initiated per second. Earlier this year, it increased the security of its calls and other messages, by introducing end-to-end encryption on all platforms. http://bit.ly/292HqCX
Adele's '25' album now streaming
Recording artist Adele has "pulled a Kanye" after saying that her current album "25" would not be available for streaming. The seven-month-old record, which has yielded a number of hit singles, is now available for streaming on all the major streaming services, such as Apple Music and Spotify, as of today in most major markets, with worldwide distribution to come. Reportedly, the singer had demanded streaming be limited to paid subscribers -- a condition that has hurt some streamers with artists, who aren't paid royalties for free or trial listens . Apple pays performers its normal royalty rates during its free trial, avoiding the issue -- and having repeated success in both signing up exclusives and placing those exclusives into the top of the charts. http://ti.me/28U7NOu
SanDisk iXpand case has battery, storage
A new iPhone 6 and iPhone 6s case from SanDisk appears to be the "holy grail" of accessories: a stylish and protective case that offers both extra storage as well as the option of extra battery power as well. The iXpand Memory case offers either 32GB, 64GB, or 128GB of additional storage incorporated into the case, and an optional add-on battery pack (sold separately) adds up to an extra day or more of charge. Through the associated iXpand app, camera photos and videos can be automatically stored on the extra storage, optionally password-protected, The cost for the case is (in order of storage capacity) $60, $100, and $130. The battery pack's release data has not yet been announced, but the add-on should retail for an additional $30. http://bit.ly/291epHu
Fifth Hong Kong store to open June 30
The 46th official Apple store in what the company calls the "Greater China" region will open at 10AM local time in Hong Kong's New Town Plaza in the Sha Tin district on Thursday, June 30, according to a new page on Apple's retail website. Despite slowing growth due to economic turmoil in China, the country is still Apple's fastest-growing market. The new story will be the fifth for Hong Kong, a lucrative market for Apple thanks to the high concentration of wealth there and a thriving "gray" market. Normal store hours for the new store will be 10AM to 10PM every day. http://apple.co/291diaT
Apple Music bug bites very short songs
There appears to be a reproducible bug in the current version of iTunes -- version 12.4.1, running on OS X 10.11.5, both the current non-beta versions of the respective software -- that causes a streamed song to become "stuck" in endless buffering if the streamed item just before this happened was 60 seconds or less in length. The problem appears to stem from code in iTunes that signals the next track to start downloading one minute before the currently-playing track is done, and thus songs shorter than one minute don't trigger the download. Locally-stored music is unaffected by the bug, and the problem does not appear to exist in either the macOS Sierra developer beta or versions of iTunes earlier than 12.4, and does not affect the iOS Music app at all. http://bit.ly/291cN0l