Tag - Get A Mac
Apple has one last Get a Mac ad to air, possibly as a part of today's WWDC keynote, rumors claim. The short is said to have been filmed at a bar in Greenpoint, Brooklyn last week, with John Hodgman (PC) as a bartender, attempting to get someone drunk in order to get his hands on an Apple prototype. Although it is not certain where the ad will be aired, actor Justin Long (Mac) is said to be notably missing.
Apple now appears to have completely dropped its "Get a Mac" advertising campaign. The company's dedicated webpage now redirects to a revamped "Why You'll Love a Mac" section, claiming the superiority of Macs in areas like hardware, software and protection against viruses. As with Get a Mac, the replacement situates itself in opposition to the Windows PC market.
Apple's "Get a Mac" ads have been called the campaign of the decade, according to Adweek's Best of the 2000s report. The series, created by TBWA/Media Arts Lab, has been aired since 2006 and now includes over 60 different ads. Most of the commercials have been relentlessly critical of Microsoft and its Windows operating system.
Apple has released several new "Get a Mac" ads, each specifically targeting Windows 7. The first segment, "PC News," shows PC character John Hodgman sitting behind a news anchor desk for live coverage of the Windows 7 launch. To his dismay, the field reporter interviews customers that express how excited they are to switch to a Mac.
As the 'I'm a PC' and 'Get a Mac' ad campaigns continue to battle, Microsoft appears to have presented a MacBook Pro in an online promotion for its Songsmith software. The notebook is cleverly disguised with flower stickers, including a decal placed over the Apple logo, although part of the fruit's white stem can still be seen. Although MacBooks can run Windows, the intense rivalry between the two companies would seemingly encourage the ad agency to choose amongst other computer manufacturers.
Apple has released two new Get a Mac ads with holiday themes, "Tree Trimming" and "I Can Do Anything." Both videos are animated in a style reminiscent of the stop-motion technique employed by the original Rudolph the Red-Nosed Reindeer TV special, although the PC and Mac characters are still voiced by John Hodgman and Justin Long, respectively. The holiday series diverges from the attacks against Vista and gets back to a lighter, more humorous tone.
Apple has launched its latest Get a Mac ad that highlights a customer satisfaction survey, as featured on sites such as CNET.com and NYTimes.com. John Hodgman, playing the role of PC, starts off by noticing the results of a customer satisfaction survey. He walks off the screen and tries to change the results, despite resistance from the Mac character played by Justin Long. After PC points out that customer service is now dropping, the final screen shows that Mac ranks number one in an American Customer Satisfaction Index survey.
In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from the first week after each launch. The Apple ads achieved twice as many placements with distinct URLs than the Microsoft campaign in the same period of time.
A vast selection of refurbished Macs are currently being offered at Apple's online store at discount prices. The 20-inch iMac with 1GB of memory, 250GB hard drive and 2.4GHz processor is priced at $999. Get a Mac Pro with 2.8GHz Quad-Core Intel Xeon processor, 2GB of memory and 320GB hard drive for $1,999. Currently one MacBook model, in white, is being offered at $1049 with a 2.4GHz processor, 2GB of memory and 160GB hard drive. Fifteen inch MacBook Pros start at $1,299 with 1GB of memory, 120GB hard drive and 2.16GHz processor while 17-inch MacBook Pro models start at $1,899 with 2GB of memory, 160GB hard drive and 2.33GHz processor. Lastly is the 1.6GHz MacBook Air with 2GB of memory and 80GB PATA hard drive for $1,349.
Apple's latest Get a Mac ad stokes the marketing rivalry between the company and its primary competitor, Microsoft. The ad, available online, suggests that Microsoft sets its customers' needs at a low priority, exemplified by the ad campaign costing millions that could have been spent reworking Windows Vista. This is the third ad in a recent series that has focused on Microsoft's exorbitant advertising spending which began with the Seinfeld/Gates commercials that completely omitted any information regarding its products.