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Tag - Get A Mac
Apple has one last Get a Mac ad to air, possibly as a part of today's WWDC keynote, rumors claim. The short is said to have been filmed at a bar in Greenpoint, Brooklyn last week, with John Hodgman (PC) as a bartender, attempting to get someone drunk in order to get his hands on an Apple prototype. Although it is not certain where the ad will be aired, actor Justin Long (Mac) is said to be notably missing.
Apple now appears to have completely dropped its "Get a Mac" advertising campaign. The company's dedicated webpage now redirects to a revamped "Why You'll Love a Mac" section, claiming the superiority of Macs in areas like hardware, software and protection against viruses. As with Get a Mac, the replacement situates itself in opposition to the Windows PC market.
Apple's "Get a Mac" ads have been called the campaign of the decade, according to Adweek's Best of the 2000s report. The series, created by TBWA/Media Arts Lab, has been aired since 2006 and now includes over 60 different ads. Most of the commercials have been relentlessly critical of Microsoft and its Windows operating system.
Apple has released several new "Get a Mac" ads, each specifically targeting Windows 7. The first segment, "PC News," shows PC character John Hodgman sitting behind a news anchor desk for live coverage of the Windows 7 launch. To his dismay, the field reporter interviews customers that express how excited they are to switch to a Mac.
As the 'I'm a PC' and 'Get a Mac' ad campaigns continue to battle, Microsoft appears to have presented a MacBook Pro in an online promotion for its Songsmith software. The notebook is cleverly disguised with flower stickers, including a decal placed over the Apple logo, although part of the fruit's white stem can still be seen. Although MacBooks can run Windows, the intense rivalry between the two companies would seemingly encourage the ad agency to choose amongst other computer manufacturers.
Apple has released two new Get a Mac ads with holiday themes, "Tree Trimming" and "I Can Do Anything." Both videos are animated in a style reminiscent of the stop-motion technique employed by the original Rudolph the Red-Nosed Reindeer TV special, although the PC and Mac characters are still voiced by John Hodgman and Justin Long, respectively. The holiday series diverges from the attacks against Vista and gets back to a lighter, more humorous tone.
Apple has launched its latest Get a Mac ad that highlights a customer satisfaction survey, as featured on sites such as CNET.com and NYTimes.com. John Hodgman, playing the role of PC, starts off by noticing the results of a customer satisfaction survey. He walks off the screen and tries to change the results, despite resistance from the Mac character played by Justin Long. After PC points out that customer service is now dropping, the final screen shows that Mac ranks number one in an American Customer Satisfaction Index survey.
In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from the first week after each launch. The Apple ads achieved twice as many placements with distinct URLs than the Microsoft campaign in the same period of time.
A vast selection of refurbished Macs are currently being offered at Apple's online store at discount prices. The 20-inch iMac with 1GB of memory, 250GB hard drive and 2.4GHz processor is priced at $999. Get a Mac Pro with 2.8GHz Quad-Core Intel Xeon processor, 2GB of memory and 320GB hard drive for $1,999. Currently one MacBook model, in white, is being offered at $1049 with a 2.4GHz processor, 2GB of memory and 160GB hard drive. Fifteen inch MacBook Pros start at $1,299 with 1GB of memory, 120GB hard drive and 2.16GHz processor while 17-inch MacBook Pro models start at $1,899 with 2GB of memory, 160GB hard drive and 2.33GHz processor. Lastly is the 1.6GHz MacBook Air with 2GB of memory and 80GB PATA hard drive for $1,349.
Apple's latest Get a Mac ad stokes the marketing rivalry between the company and its primary competitor, Microsoft. The ad, available online, suggests that Microsoft sets its customers' needs at a low priority, exemplified by the ad campaign costing millions that could have been spent reworking Windows Vista. This is the third ad in a recent series that has focused on Microsoft's exorbitant advertising spending which began with the Seinfeld/Gates commercials that completely omitted any information regarding its products.
Now AAPL Stock: 93.99 ( + 0.29 )
Apple to open R&D center in India
A new report says that Apple will be opening a new technology center in Hyderabad, India, helping to boost the city's growing reputation as a tech center. The facility would operate within the WaveRock facility, and create 4,500 new jobs at a cost of around $25 million. In 2015, India surpassed the $1 billion in yearly sales milestone, and Apple has recently received permission to open retail stores in the country under its own control, an exception to rules that usually block foreign ownership. http://zd.net/1SMBVu4
Google killing Picasa starting May 1
Google Photos head Anil Sabharwal confirmed in a blog post today that the search engine giant will be shutting down acquisition Picasa. Support and downloads for the desktop application will terminate on March 15 with the application continuing to work for the time being. The transition to Google Photos truly commences on May 1, with deprecation of some Picasa API calls happening shortly thereafter. Users that have Google Photos access will find their photos already migrated. A mass-download tool for users not wishing to use Google Photos will be available sometime after May 1. http://bit.ly/1SmV2KH
Rogue Amoeba Piezo updated, departing App Store
In order to continue working on audio capture tool Piezo, developer Rogue Amoeba has simultaneously updated the app to version 1.5, and announced that it will pull version 1.2.6 from the Mac App Store. Customers who own the Mac App Store version have a one-time migration process to the Rogue Amoeba-served version. The company notes that the sandboxing restriction placed on Mac App Store versions "effectively stopped our ability to upgrade Piezo in any meaningful way." [8.80MB] http://bit.ly/1PIjz7l
FCC spectrum auction will happen without Google
After throwing its hat in earlier, Google (and associated companies) has declared that it is not participating in this year's FCC spectrum auction. A company spokeswoman said of the auction that "like all those interested in improved connectivity and equitable access, we'll be following the upcoming spectrum auction closely. That said, we have not filed to participate." http://on.recode.net/1oy5LWk
iPad Air 3, iPhone 5se sold Friday after launch?
Reverting the way products are actually released by Apple after an announcement to the way it was a decade ago, reports are circulating that new products revealed at a March announcement will go on sale the Friday immediately following the unveil. Slated to appear at a conjectural Tuesday, March 15 event are a new Apple four-inch phone with more up to date internals currently referred to as the iPhone 5se, and a new iPad Air 3 model with Smart Connector and other enhancements. http://bit.ly/1o7mqiY
Lexmark prevails in toner import appeal
Printer manufacturer Lexmark has won an appeal on the third-party US resale of its printer cartridges originally destined for markets outside North America. The appeals court ruled in a 10-2 vote in favor of Lexmark's demand to stop the sale and against Impression Products, both on the toner cartridge resale matter, as well as a related matter regarding overturning the reseller's refilling one-use cartridges and selling those in the US market. The ruling has ramifications in the tech industry, as well as the pharmaceutical and medical technology markets. Impression Products promises an appeal before the supreme court. http://reut.rs/1SLVmmG
AT&T expands BOGO promo to iPhone 6s
Beginning today, new and existing AT&T customers can purchase a new iPhone 6s and get another one free when adding a second line. Over the weekend, customers must purchase two phones through AT&T Next (one can be an existing number), and add both phones to a qualified plan. AT&T notes that "after three bill cycles or less" the account will start to receive up to $650 spread out over 30 monthly bill credits to offset the cost of the installment plan for the phone. Taxes are due at time of sale. http://soc.att.com/1SLUP4k