Tag - FuelBand
Apple and Nike have come to an agreement, potentially ending the class action suit against the pair over the Nike FuelBand. Suit BC509363 in the Superior Court of California accused Apple and Nike of misleading customers on the tracking capability and monitoring accuracy of the Nike FuelBand in marketing materials. The plaintiffs alleged specifically that the FuelBand failed to accurately determine calorie burn, overall activity level, and steps taken. Allegedly, Apple and Nike knew of the problems, and continued to sell the gadget well after determining the inadequacy of the sensors and software.
Nike has made a major update to its free Nike+ FuelBand app on iOS, putting less of an emphasis on the fitness tracker of the same name. Echoing a similar update made to the Nike+ Running app in October last year, the renamed Nike+ Fuel app now uses the iPhone's M8 motion co-processor to track activities as part of its HealthKit integration, allowing users to collect the Fuel points by carrying the phone rather than wearing the FuelBand itself.
Nike has finally released an Android version of the Nike+ FuelBand app, two years after it launched the iOS version, and far later than initially anticipated. The app works with the company's FuelBand SE wrist-based fitness tracker, allowing users to monitor their NikeFuel score and other functions the sports brand introduced in the original companion app.
In a new CNBC interview, Nike CEO Mark Parker says he is "excited" about where his company's relationship with Apple will go, something that may hint at new products. Parker is mum on specifics of collaborative possibilities, but says that in terms of the wearable fitness device industry, Nike will focus on software instead of hardware, integrating it into both Nike's products and that of its partners, with the aim of growing the Fuel brand.
In an unexpected move, Nike has opted to fire as many as 70 members of its Digital Sport division who were focused on hardware development and will not release a now-cancelled new version of the FuelBand fitness tracker that was expected this fall. The company will continue to support the existing FuelBand SE, but is otherwise planning to exit the wearables market just as it is gaining mainstream traction. The company plans to focus on software going forward -- possibly signalling a partnership with a hardware maker.
As expected, many CES exhibitors chose to focus on wearable technology this year. Razer was among the companies attempting to make a foray into the growing market, introducing the Nabu wristband that provides smartphone notifications and fitness features. We met with one of the product engineers this week to try on a prototype and see how it compares to Nike's FuelBand and more complex devices such as the Galaxy Gear.
Despite launching an updated model, Nike has confirmed it will be providing some features from the Fuelband SE to its older FuelBand. New firmware and an app update will be available to users of the preceding model, though it is not clear if they will be provided at the Fuelband SE's November 6th launch or shortly afterward.
Nike has launched an updated version of its Fuelband activity monitoring device at its NikeFuel Forum event. The Nike+ FuelBand SE retains the same basic design of the original, adding some bright accents to the main black color, but it is now able to more accurately track movements used in specific types of activities through its new algorithms, making it much harder to fool.
Nike has sent out invitations to the media for an October 15 event in New York City, where it plans to discuss the future of its digital world experience. Likely, but not confirmed, at the event is a new iteration of the FuelBand monitoring device, which is nearly two years old.
Apple has started assembling a team of people specializing in fitness, medical sensors, manufacturing, and hardware and software engineering in order to produce a fitness-focused wearable computer chock full of sensor technology, sources say. Apple is stated to have experimented with a number of designs in the past, including ones that could clip onto clothing, like an iPod shuffle. Currently though the company is thought to have returned to a wrist-wrapped device, likely the iWatch.