Tag - Flurry
Yahoo could be looking for aggressive growth in its mobile platforms, as reports from Recode and TechCrunch indicate that the search company is acquiring mobile analytic and advertising startup Flurry. While official news of the deal has yet to be announced, sources say that the news is expected to come in later today.
Flurry has tracked the amount of app users on their smart devices over the course of Super Bowl XLVI and found that nearly 98 million users accessed apps, compared to 111 million of those who watched it on the big screen. They went on to conclude that the app users, or those who turned on the "second screen," were largely overlapping, though both metrics set records. The TV numbers were borrowed from Nielsen.
Amazon's Kindle Fire is squeezing out other Android tablets for actual use online. New Flurry data shows that the Kindle Fire virtually cut the Samsung Galaxy Tab line's usage share in half, from 63 percent in November to 36 percent in January. Other devices saw a similar squeeze, which mostly came from the Kindle Fire's rampant sales rather than a drop in Android use.
Ovum on Monday predicted based on a developer survey that Android would become more important to developers than iOS by the start of 2013. While Apple would still be the other major platform creator to write for, the research firm saw the momentum in hardware leading to Google taking the edge. Ovum didn't give ratios for how much of a lead it expected.
The ratio of new Android and iOS devices jumped well over ten times on Christmas weekend, Localytics found Tuesday. About 12.5 times more iOS devices were seen on the weekend. Much of the growth came from the iPod touch, where 21 times more were being tracked that weekend.
In spite of an international shift, nearly half of active Android and iOS users come from the US, Flurry determined on Friday. About 41 percent of the devices on those platforms running an app in the past 30 days, or 109 million out of the 264 million total, came from the US. Despite the rise in Asian use, China at second place had just 13 percent, or 35 million.
A wide age gap exists in those willing to use 'freemium' apps and those willing to pay once inside, Flurry found. The youngest audiences were the most willing to play free-to-enter Android and iPhone games, peaking at 32 percent of 18 to 24 year olds, but they were the least prepared to pay. Popularity started dropping after 25, but in-app payments soared, hitting 49 percent of those between 25 and 34.
Socially aware iPhone apps and games have a larger audience than some of the top TV shows, Flurry said. Comparing its data with Nielsen TV ratings, the ad group estimated that 19 million Apple device owners use connected titles for at least as long as a prime-time TV show, or 22 minutes. The pace is enough to have the apps eclipse the viewing time for NBC's Sunday Night Football and Fox's NFL Sunday as well as much of CBS' evening lineup.
The updated terms for the iOS 4 SDK may specifically exclude Google from collecting detailed device and user data for ads on the iPhone, the developer agreement shows. While Apple will allow an app to send data for ads, the information has to be sent to an ad host that isn't owned by a company involved in another business, especially competing mobile platforms. The terms appear to single out Google, whose ownership of AdMob and development of Android could put it at odds with the iPhone developer.
The launch of the iPad has been a catalyst for an unprecedented surge of iPhone app development compared to Android, analysts at Flurry found today. Following the anticipation of the iPad and its immediate wake, iPhone app development nearly tripled from less than 600 new apps in December to over 1,600 in January. Many likely view the iPad launch as a potential land rush where an early app will get more sales.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE