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Tag - Flurry
Yahoo could be looking for aggressive growth in its mobile platforms, as reports from Recode and TechCrunch indicate that the search company is acquiring mobile analytic and advertising startup Flurry. While official news of the deal has yet to be announced, sources say that the news is expected to come in later today.
Flurry has tracked the amount of app users on their smart devices over the course of Super Bowl XLVI and found that nearly 98 million users accessed apps, compared to 111 million of those who watched it on the big screen. They went on to conclude that the app users, or those who turned on the "second screen," were largely overlapping, though both metrics set records. The TV numbers were borrowed from Nielsen.
Amazon's Kindle Fire is squeezing out other Android tablets for actual use online. New Flurry data shows that the Kindle Fire virtually cut the Samsung Galaxy Tab line's usage share in half, from 63 percent in November to 36 percent in January. Other devices saw a similar squeeze, which mostly came from the Kindle Fire's rampant sales rather than a drop in Android use.
Ovum on Monday predicted based on a developer survey that Android would become more important to developers than iOS by the start of 2013. While Apple would still be the other major platform creator to write for, the research firm saw the momentum in hardware leading to Google taking the edge. Ovum didn't give ratios for how much of a lead it expected.
The ratio of new Android and iOS devices jumped well over ten times on Christmas weekend, Localytics found Tuesday. About 12.5 times more iOS devices were seen on the weekend. Much of the growth came from the iPod touch, where 21 times more were being tracked that weekend.
In spite of an international shift, nearly half of active Android and iOS users come from the US, Flurry determined on Friday. About 41 percent of the devices on those platforms running an app in the past 30 days, or 109 million out of the 264 million total, came from the US. Despite the rise in Asian use, China at second place had just 13 percent, or 35 million.
A wide age gap exists in those willing to use 'freemium' apps and those willing to pay once inside, Flurry found. The youngest audiences were the most willing to play free-to-enter Android and iPhone games, peaking at 32 percent of 18 to 24 year olds, but they were the least prepared to pay. Popularity started dropping after 25, but in-app payments soared, hitting 49 percent of those between 25 and 34.
Socially aware iPhone apps and games have a larger audience than some of the top TV shows, Flurry said. Comparing its data with Nielsen TV ratings, the ad group estimated that 19 million Apple device owners use connected titles for at least as long as a prime-time TV show, or 22 minutes. The pace is enough to have the apps eclipse the viewing time for NBC's Sunday Night Football and Fox's NFL Sunday as well as much of CBS' evening lineup.
The updated terms for the iOS 4 SDK may specifically exclude Google from collecting detailed device and user data for ads on the iPhone, the developer agreement shows. While Apple will allow an app to send data for ads, the information has to be sent to an ad host that isn't owned by a company involved in another business, especially competing mobile platforms. The terms appear to single out Google, whose ownership of AdMob and development of Android could put it at odds with the iPhone developer.
The launch of the iPad has been a catalyst for an unprecedented surge of iPhone app development compared to Android, analysts at Flurry found today. Following the anticipation of the iPad and its immediate wake, iPhone app development nearly tripled from less than 600 new apps in December to over 1,600 in January. Many likely view the iPad launch as a potential land rush where an early app will get more sales.