Emmis, Apple sign iTunes affiliate deal
05/13, 4:50pm
Emmis/iTunes deal
Emmis Communications has announced a new affiliate deal signed with Apple, under which its Interactive division's Storefront technology will be tied to the iTunes Store, and in turn sold to other companies. Storefront lets radio stations -- mainly those owned by Emmis -- create custom online shops, particularly for the purpose of selling tracks as they are played live on air. The company claims that many alternatives only direct listeners to separate sites, instead of letting them pull music straight into local software.