Directed announces split with Sirius satellite radio
11/07, 4:10pm
Directed quits sat radio
Directed Electronics announced earlier this week that it will leave the satellite radio market, ending its agreement to act as Sirius satellite radio's exclusive retail distributor as of January 31st, 2009. The company says this is due to the softening market for the subscription-based service and, along with Sirius XM's more than $1 billion in debt, is calling the agreement an unfavorable "risk-reward tradeoff."