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Tag - Comes With Music
Nokia on Monday faced a symbolic embarrassment in its media strategy as it said it would drop Ovi Music Unlimited in 27 of its 33 countries. The bundled music plan, originally known as Comes With Music, will disappear from the UK and most of its major countries once subscriptions run out. The company wouldn't fully elaborate on what triggered the shutdown but partly blamed it on the Windows Media copy protection labels wanted for the service to work.
Nokia this morning launched a unique entry level touchscreen phone. The X3 Touch and Type (X3-02) is a major revamp of the original X3 that moves to a candybar design with both a number pad and a touchscreen. It's conceived as ideal for simple uses by keeping an obvious touch interface for browsing, media and simply navigating the OS but a hardware shortcut for dialing and text.
Direct downloads make up just a sliver of the music actually loaded on phones, comScore discovered today. About 24 percent of all phones are used to play music, but just two percent actually obtained that music from a store found on the phone itself. The remaining 22 percent of phone owners sideloaded the music from a computer either manually or through a sync app like iTunes.
Nokia tried to rekindle interest in Comes With Music today by launching it in China without copy protection. The service still lets customers buy a phone with a year of unlimited downloads attached but now won't use Windows Media DRM to guard those tracks, letting them freely copy the songs even after the subscription ends. Whether these would still use Microsoft's format or rely on a more ubiquitous format like MP3 wasn't said.
A recent rumor that Nokia has rebranded its Comes With Music service to Ovi Music Unlimited in the UK has been denied by the company. Following a change in its Indian website that hinted at a possible change, the company said just that the regular online music store will now be called Ovi Music rather than Nokia Music Store in the UK and Ireland, with other countries getting the newly named store before the spring. All 22 countries where Nokia is sold will receive the Ovi brand in 2010.
Warner Music Group chief Edgar Bronfman has cautioned that his label is likely to avoid free streaming music services. He expects to only offer music through paid services and says that free streaming services are "not net positive." He stopped short of saying Warner would quit existing services like Spotify or of flatly rejecting future free deals.
The very recently rumored 16GB X6 handset has now been officially unveiled by Nokia on Tuesday. Unlike previously believed, the device will be available in four color schemes instead of just three, with an all-white model the omission and white with yellow highlights replacing the previously believed white with blue variation. At the same time, Nokia has confirmed the device will not include the Comes With Music download service.
Nokia will soon release a 16GB version of its X6 handset in a number of new colors, according to tech journalist and the editor of Mobile-Review, Eldar Murtazin. The device should be available in black, pink on white or blue on white and will be significantly less expensive than the 32GB version at the equivalent of about $500 versus $640. This is due to the smaller capacity, the lack of a headset and the likelihood of going without Nokia's Comes With Music service.
Nokia will catch up to and hopefully beat Apple's iPhone and Research in Motion's BlackBerry within the next year, its mobile division chief Rick Simonson said in an interview published today. He acknowledges that a gap has existed that has led to a loss in market share but is confident when telling the India Times that the losses have stabilized and that Nokia is actually recovering quickly. He points out that sales of Eseries phones like the E75 are three times larger than for the BlackBerry and that both it and the iPhone are relatively narrow focus devices where Nokia's broader focus could help it win.
Nokia on Friday introduced a new handset, the 5235 Comes With Music, which serves as an effective upgrade to the existing 5230 phone. The new model brings Comes With Music ready to go and can take unlimited downloads for as long as 1.5 years, all of which can be kept after the subscription ends. The 5235 has a 3.2-inch touchscreen and the battery life to play back 33 hours of music, which can be stored on a 16GB microSDHC memory card.