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Report: Apple acquires Color engineers, not entire company

10/18, 2:12pm

Staff hire said to cost several million

Contradicting earlier rumors, Apple may not have moved to fully acquire the social video startup Color Labs. Unnamed sources have told AllThingsD that Apple's interest in the company is limited to the engineering team, which is said to have been acquired for $2 million to $5 million, rather than a complete company buyout worth "double-digit" millions.



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