Tag - Cirrus Logic
Apple share prices have fallen over $20 in value during Wednesday trading, and as of this writing are sitting close to the $400 mark, according to NASDAQ data. That puts them on par with prices from late 2011. At one point today shares fell slightly under $400, reaching $399.58.
TSMC may have at least some involvement in Apple's device supply chain based on claims by Taiwan's Economic Daily News. The business newspaper asserted that the contract manufacturer had landed deals for power management parts designed by Dialog Semiconductor for future Apple hardware. TSMC had supposedly already involved itself with iPads and iPhones by manufacturing Broadcom, CSR, Cirrus Logic, and Qualcomm.
One of Apple's supplier partners, Cirrus Logic, recently encountered manufacturing problems with an "audio device" that went into mass production last month, according to Dow Jones. Cirrus says that an earlier test for one of the product's functions was flawed, and that a newer one found fewer working chips than anticipated, with losses rising as production volume increased. "The semiconductor industry is inherently an extraordinarily complicated business, and while we strive at all times to have zero issues, from time to time, and despite everyone's best efforts, 'stuff happens,'" explains CEO Jason Rhode.
Apple's sixth generation iPod nano costs just a third of its selling price to make, iSuppli estimated in a cost breakdown today. The bill of materials and manufacturing for an 8GB iPod nano reach only $45.10. The device is the second least expensive iPod to make so far, being beaten only by the fourth generation $40.80 nano.
The raw cost of making an iPad is just over half of its $499 retail price, according to an iSuppli cost breakdown. Not including development, patents and sales, building a 16GB Wi-Fi iPad costs about $259.60. Apple's largest cost is the unique 9.7-inch multi-touch screen, which is made by LG Display along with help from Epson, Samsung and Wintek; it should cost about $95.
Apple's newest iPhone actually costs slightly more to make than the older version in spite of the more modest update, iSuppli says. The iPhone 3GS' total bill of materials amounts to $178.96 for a 16GB model, or slightly more than the previous $174.33 of the 8GB iPhone 3G. Some of the cost difference is attributed to recent rises in the prices of NAND flash memory; although 16GB costs less to make than it did a year earlier, a small rebound due to economy-driven supply cutbacks means Apple has had to absorb some costs to double its storage.
Native Instruments had announced two of its latest products, the Guitar Rig Mobile and the Audio 4 DJ. Guitar Rig Mobile is a portable bus-powered USB 2 audio interface. The device is equipped with a selection of three amps, 12 speaker cabinets, and effects from its Guitar Rig 3 LE modeling software including time-based, distortion and overdrive, modulation, and filter effects. Roughly the size of a cigarette box, the interface contains 24bit/192 kHz Cirrus Logic converters. Amps provided are Twang Reverb for the sound of classic amps, Bass Pro to deliver a more gritty sound, and Lead 800 which gives lead sounds with flexibility options.
Now AAPL Stock: 93.74 ( -1.09 )
Fiat Chrysler adding Siri Eyes Free
On Friday, automaker Fiat Chrysler issued a software update for selected 2013-2015 model cars to allow Siri Eyes Free, the precursor to the more fully-featured CarPlay, to be compatible with the vehicles' infotainment systems, including steering wheel control. The 2013 through 2015 model Ram 1500/2500/3500, the 2013-2015 Dodge Viper, the 2014-2015 Dodge Durango, the 2014-2015 Jeep Cherokee and Grand Cherokee, and the 2015 models of Dodge Challenger and Charger, Jeep Renegade, and Chrysler 200 and 300 can be upgraded through the Unconnect touchscreen, visiting the Uconnect site and entering their 17-digit Vehicle ID, then downloading the update to a USB drive. Installation can take up to 45 minutes, and can only be done while the vehicle is in park. http://bit.ly/23f0sby
Tor Myhren starts as VP of Communications
After an initial announcement in December, Apple on Friday added former Grey Group chief creative officer Tor Myhren to its leadership roster as VP of Marketing Communications, placing the well-known ad exec in charge of Apple's advertising and Internet marketing efforts, as well as having a hand in packaging design. He will report directly to CEO Tim Cook, and is replacing the retired Hiroki Asai, who left Apple after 18 years with the company. Myhren is expected to continue Apple recent push into more "lifestyle" marketing rather than product-centric ads, such as the well-remembered "I'm a Mac" campaign from last decade. http://apple.co/1Wwf0Dd
Marseilles Apple Store to open May 14
Apple has officially announced its newest retail store in France, which is to open in the southern port city of Marseilles in the Les Terrasses du Port shopping center on May 14 at 10AM local time. It will be the 19th full retail store Apple has opened in the country, or 20th if one includes the Apple Watch-only boutique at Galeries Lafayette in Paris. Apple is said to be planning a new showcase Paris store to be located on the Champs-Élysées. http://apple.co/1pP77vO
Maps adds Flyover, Suggestions locations
Apple has updated Maps to include Spotlight Suggestions for Denmark, Norway, and Sweden, allowing users to search both internally and across the web on both Mac and iOS devices for data in Spotlight. In addition, the company has added Puerto Vallarta, Mexico and Akron, Ohio to the 3D Flyover feature, offering computer-enhanced aerial views of the two areas -- and has activated real-time traffic information for Thailand, which will augment services like reminders to incorporate estimated travel times for appointments, as an example. The company recently added Nearby searches to five countries, and rolled out transit directions for Montreal in Canada and Portland, Oregon. http://apple.co/1Lh1Zel
Verizon gives last offer, issues workers ultimatum
Verizon has offered striking workers its "last, best and final offer" following 10 months of protracted negotiations with union leaders. The latest offer comes on the back of 36,000 Verizon employees taking strike action two weeks ago. The proposal includes a 7.5 percent wage rise, better benefits and voluntary retirement incentive offers. The striking workers, mainly on from its fixed line operations, have claimed that Verizon has outsourced 5,000 jobs to workers overseas and that it has been deliberately hiring low-wage, non-union contractors. Verizon recently posted revenue of $32.2 billion for the March quarter. http://cnnmon.ie/26AmwSv
CarPlay comes to Porsche 718 Cayman
Porsche has revealed that its new 718 Cayman series will be the latest vehicles in its range equipped with support for Apple CarPlay. The new Porsche models joins the recently announced 718 Boxster, the 2017 Macans and the 2016 model of the 911 in offering support for Apple's iOS in the car interface. Both are fitted standard with an eight speaker sound system and the Porsche Communications Management (PCM) system. The entry-level Cayman starts at $53,9000, while the faster S variant starts from $66,300. Although already on sale, the won't reach US dealers until late November. http://prn.to/1Tj1EW7
Macphun offers free Photos filters
Image editing software maker Macphun are offering a free set of up to 30 photo filter effects to extend the range of filter options available to users of Apple's Photos app for OS X, which replaced the previous iPhoto program. The first 15 filters are available after installing the software, and includes filters such as "Ancient Canvas" and "Twilight," while users who sign up for the Macphun newsletter will unlock the other 15 effects. The extension integrates directly into Photos, and include sliders for finer control of the effects and a masking brush. http://bit.ly/1VEgQD6