Tag - ChangeWave
A new study out from ChangeWave Research holds good news for Apple and, and troubling news for other tablet makers. The iPad remains the overwhelming favorite among consumers, with nearly three out of four survey respondents indicating that they prefer Apple's tablet, while no other manufacturer manages to hit double digits. The report's findings are especially bad for Amazon, as they suggest that the Kindle Fire's sales plummet earlier this year was commensurate with a decline in consumer interest.
Early owners of the new iPad are noticeably happier with it than its year-old predecessor, ChangeWave found in a small-scale ownership survey. In the group of 200 buyers, 82 percent were "very satisfied," a sharp boost from 74 percent a year ago with the iPad 2. Another 16 percent were at least "somewhat satisfied" versus 23 percent last year, showing that Apple had tackled some of the complaints of the previous generation.
A follow-up study through ChangeWave has shown that corporate uptake of iPads was only climbing higher in February despite more concerted attempts from Android makers. Of those hoping to buy tablets in the spring, he number of companies looking to buy the iPad shot from 77 percent in November to a new high of 84 percent just last month. Without exception, every Android tablet designer's share of tablet interest declined, with none crossing into double digits.
Nearly every iPhone 4S owner is happy with their device, ChangeWave found in a fresh study on Thursday. About 96 percent of owners were satisfied on some level, with 77 percent of them "very" satisfied. Although a post-launch glow was expected, the rankings were higher than in the month after the iPhone 4 last year, when 93 percent were happy and a lower 72 percent were very satisfied.
Amazon's Kindle Fire is the first tablet outside of the iPad to get any meaningful demand, ChangeWave said in a new study. Although Apple was still by far the dominant pick for those planning to buy at 65 percent, 22 percent said they were inclined to buy Amazon's Android reader. The Kindle Fire was the first ever tablet in the studies to register a double-digit interest, where even the Samsung Galaxy Tab family was just four percent.
About as many smartphone buyers want an Android device as do iPhones, according to the latest unofficial ChangeWave metric. Plans to get an iPhone have cooled off after the iPhone 4 high in June, and in September about 38 percent wanted Apple's handset, down from exactly half three months earlier. Android interest simultaneously spiked, however, and now has almost as much interest at 37 percent, an all-time high for Google.
As many as a fifth of all iPhone 4 owners have been hit by the iPhone 4's "death grip" issue in some form but could be happy with Apple's case fix, ChangeWave said in a study today. About 21 percent of owners responding either thought it was "somewhat of a problem" or a "very big" problem, but 73 percent of the group was either very or somewhat satisfied with getting a free case to address it. The majority, 64 percent, either didn't think it was an issue or hadn't noticed it in practice.
The success of the iPhone 3GS could lead to Apple's device overtaking the BlackBerry, a ChangeWave study has found today. Since unveiling the phone in June, Apple has jumped five percent in its market share among those in the study, to 30 percent, and is within a "striking distance" of just 10 percent of RIM's BlackBerry, which fell a point to 40 percent. Palm is flat at 7 percent but successfully used the Pre to stave off the constant declines it has faced for the past three years.
As consumers plan to purchase more smartphones than ever, future demand for Palm and Apple devices also continues to surge, according to recent survey data collected by ChangeWave. While a March survey indicated only four percent of surveyed individuals expected to buy a Palm in the next 90 days, the group has doubled to eight percent in the June data.
AT&T appears to be continuing to build momentum in terms of attracting subscribers from other carriers, according to a recent ChangeWave survey. When asked to disclose the likelihood of defecting to another carrier in the next six months, 13 percent of consumers claimed they were very or somewhat likely to switch. Of that group, 33 percent said they plan to choose AT&T as their next provider, while only 24 percent expected to move to Verizon.