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Tag - Brightcove
Apple fired a shot at Adobe on Thursday by posting a list of iPad ready sites. All of the pages support HTML5 for video when seen on the iPad and either show a special site without Adobe Flash or have already dropped Flash in favor of the plugin-free option. In addition to known sites like Vimeo and Virgin America, it also confirms that CNN, Flickr, the New York Times and several other major sites have made the switch.
Brightcove landed a significant blow to Adobe this morning by unveiling the Brightcove Experience for HTML5. The feature will give all of the company's partners the option of playing plugin-free H.264 video on any device with an advanced browser, including the iPad as well as the iPhone OS and Android 2.x phones. Movies can include embedded ads and a fully customized interface, and the service can auto-detect browsers to steer users to the right version.
VUDU today signaled a partial change in direction with word that it will start offering ad-supported music and video through its service. Once limited to renting as well as selling movies and TV shows, the company is tapping Brightcove to provide ads for a free Sony music video service. It also plans to expand this to include other services but hasn't set out its plans to date, including whether or not it may extend this to TV and other long-form content.