VUDU to provide ad-backed free music, video
05/13, 2:15pm
VUDU Ad Backed Media
VUDU today signaled a partial change in direction with word that it will start offering ad-supported music and video through its service. Once limited to renting as well as selling movies and TV shows, the company is tapping Brightcove to provide ads for a free Sony music video service. It also plans to expand this to include other services but hasn't set out its plans to date, including whether or not it may extend this to TV and other long-form content.