Tag - Bose
Bose is making a move on the wireless headphones market, with a pair of audio accessories with active noise cancellation, among other announcements. The QuietComfort 35 are over-ear wireless headphones that follow on from the well-known QuietComfort 25, with the QuietControl 30 offering similar wireless noise cancellation with an in-ear form, while SoundSport and SoundSport Pulse are wireless earphones aimed at those wanting to keep fit.
Bose is launching a new generation of its SoundTouch speakers, increasing the connectivity of its family of network-connected audio devices. The upgrade to the existing SoundTouch speakers is accompanied by the announcement of a new device in the range, with the SoundTouch 10 being a compact a new smaller model that offers high-quality sound reproduction along with the same in-home streaming as the larger versions.
Bose products have returned to Apple's online store and retail chain, reports say. These include products like the SoundLink III and SoundLink Mini speakers, and the QuietComfort 20i earbuds. Bose hardware vanished from the online store on October 17, and went missing from retail around the same time or shortly thereafter.
A French enthusiast site has reported, citing anonymous sources, that Apple will soon return Bose products back to the shelves of the iPhone maker's brick-and-mortar Apple Stores following a two-month fallout in which Bose products were removed. The move was originally thought to be in response to a lawsuit Bose filed against Beats, its rival in headphones, or possibly a unilateral move by Apple to reduce competing products in its stores now that it owns Beats, but the truth of the matter has yet to emerge.
In spite of the two companies settling a lawsuit over noise cancellation patents, Apple has gone ahead and removed Bose headphones and speakers from its online store, visitors note. Rumors surfaced a week ago that Apple was planning to remove Bose products from its stores. Why it would want to was uncertain, but one point of speculation was animosity because of the lawsuit.
Speaking at the University of California's "Global Conversation" conference on Wednesday, Beats co-founder and Apple executive Jimmy Iovine offered his spin on the recent NFL deal with rival Bose to make the latter's headphones the "official" brand of the football league, and the fact that many players seem to prefer the Beats brand. He told the audience that players, both under contract to endorse Beats and not, have taken to taping over the Beats logo on their own pairs rather than wear the endorsed brand.
Bose has settled its lawsuit against Apple-owned Beats Electronics, filed in July over patents connected to noise cancellation technology, says Bloomberg. The companies have submitted joint filings to a Delaware court, and asked the US International Trade Commission to halt an investigation. Had Bose's original demands been met, imports of Beats' Studio and Studio Wireless headphones would've been blocked. The terms of the settlement are unknown.
(Updated with references to Bose/Beats lawsuit) Apple is preparing to pull all of Bose's audio products from its stores, according to sources for MacRumors and MacNN. The MacRumors source says that the inventory change is due to start next week, and that workers will get instructions in the next few days. Commenting on the claim, the MacNN source suggests that it's likely true and "falls in line with a shelving reorganization for Christmas that we've already seen that's got nothing from Bose on it."
Apple-owned designer headphone brand Beats by Dre is taking another hit in the professional sports arena. It was uncovered that a recent deal between Bose and the National Football League (NFL) will ban other headphones on game days as a part of the exclusive league sponsorship. While the ban is in effect for all other headphone manufacturers, Beats argues that its headphones are important to players.
In a court filing discovered today, audio equipment maker Bose is suing headphone rival Beats over noise cancellation headphone technology. Bose claims that Beats has knowingly infringed on "50 years of signficant investment in the research, development, engineering, and design" on the technology, with the Beats lineup for sale now using "36 US patents and applications" that Bose now owns or has filed for.