Tag - Beacon
Target is going to start experimenting with using beacons in some of its stores, to try and nudge customers towards certain products. The retailer will be fitting out 50 of its stores across the United States with the system, which will push notifications and recommendations to customer smartphones about offers and other deals over Bluetooth, as it attempts to increase sales in a challenging retail environment with cheaper online competition.
Google is going after Apple's iBeacon by revealing a new standard for Bluetooth Low Energy (BLE) beacons. Eddystone is claimed to be an open BLE beacon format that will be platform agnostic, allowing it to work with Android, iOS, and other operating systems, with Google supplying APIs and resources for developers and hardware manufacturers to create new apps and beacons using the format, as well as to make existing beacons compatible with a firmware update.
Facebook is giving businesses another way to interact with customers, by offering stores Bluetooth beacons. The free devices are able to trigger Facebook's Place Tips on a customer's smartphone if they have the Facebook app installed, providing them with more information about the business, a welcome note, posts from the company's Facebook page, and also any friend recommendations relating to the business.
Google's attempt to take on Apple's iBeacon platform has taken its first major step since its announcement in October, with the release of hardware compatible with the framework. Blesh, a Turkish company who already works with iBeacon hardware, is offering a bundle of Bluetooth beacons for use with the "Physical Web" project.
Welcome to Tuesday's edition of the Crowdfunding Critic. Every Tuesday and Thursday, the staff at Electronista and MacNN take a look at a few crowdfunding requests to offer up a project that we find interesting to our readers. It's important that this isn't taken as an endorsement of the project, but rather a neat find that we think people could have an interest in. As with all crowdfunding campaigns, the ones we talk about come with risk, even if the project reaches its funding threshold. With that word of warning out of the way to encourage smart investing, this time we'll be talking about a home automation solution, the Airfy Beacon.
PayPal has introduced a new dongle for mobile transactions that allows for hands-free payments in stores. The PayPal Beacon, designed to be plugged in at retail environments, uses Bluetooth 4.0 Low Energy to communicate with smartphones running the PayPal mobile app, with customers able to allow payments to continue by confirming with store employees, rather than pressing anything on their smartphone.
Griffin filled a gap in Android home theater control by releasing Beacon for Android. The combination of the device and Dijit's app gives the same Bluetooth-to-IR remote control support as from the iOS version of half a year ago. It's optimized both for smartphones and tablets and takes advantage of the extra space on a tablet to show the program listing, detailed show info, and the remote all at once.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE