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BMW design boss: white cars are popular thanks to Apple

09/04, 8:57am

BMW credits Apple with the popularity of white cars

BMW Designworks lead designer in color and materials, Sandy McGill, attributes the increasing popularity of white cars to the success of Apple’s white products, reports Left Lane News. McGill made her comments in relation to a recent study that shows that white-colored cars have toppled black-colored cars as the most popular choice in the U.S. According to the study, about 20 percent of new cars bought in 2011 were white, the indirect result of iconic Apple products including the white iPhone, iPods and iPads.


BMW DesignworksUSA intros Level 10 M gaming mouse

01/17, 11:40pm

Built with Thermaltake

BMW Group subsidiary DesignworksUSA has teamed with Thermaltake to introduce the Level 10 M mouse for gamers. The mouse has been designed as a follow-up to the Level 10 gaming PC chassis that was also borne of collaboration between the design think tank and chassis builder.



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