Tag - Apple History
It's a week of departures from Apple -- and not to spoil things too much, but whether people chose to leave or were pointed toward the door, it doesn't seem to have worked out brilliantly for them. Then again, it's not as if this has been an entirely good week for Apple itself, as there are two huge product launches that are marred by mistakes. All in all, there's not a lot in this week of June 18 to 24, across 1976 to 2016, to give you any clue that Apple would take over the world. Except, this is the week it did take over eWorld.
We've said this before on our weekly slice-by-slice delving into Apple history, but even when the products are incredibly important, it's the people who made them that are the most interesting. That's true right from the start, with Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976 to Tim Cook, Jony Ive, and more in 2016. For this week of June 11 through 17 across all those years, though, it is the personal and the individual stories that leap out.
So originally Apple was this textbook example of a firm started in a bedroom and now it's this corporate behemoth that textbooks are being written about. There has to have been a moment when it stopped being one and became the other –– and whatever day that was, it looks like it happened in this week of June 4 through 10.
Every week, we're tracing the history of Apple in celebration of the company's 40th anniversary. Only, as long as four decades is to live through, it's no time at all for historical research, and especially so now that everything we all do is always documented. Yet, each week in our slice-by-slice account, we are finding hugely-significant or just highly-entertaining moments that we can prove happened, yet nobody can pin down closer than a month.
To appreciate Apple's four-decade history, just occasionally you need to look back a little further than these 40 years. As we slice up the firm's life week by week, we're concentrating on 1976 to 2016, but it's no exaggeration to say that Apple would not exist at all if it weren't for a computer made five years before the company officially began.
It's one of the most famous moments in Apple history: the time when John Sculley fired co-founder Steve Jobs. Only, when you examine the company's four decades in a week-by-week slice, you learn that it was more complicated than that -- and now you also see that it wasn't a moment, it wasn't a single event. There wasn't one event, but just as there has to be a start to everything, it's this week that sees the start of the end.
This week's slice through four decades of Apple history turns out to be a pivotal time for the company. There are plenty of new beginnings, and a few endings, plus many things that happened -- and one that failed to. Right the way across Apple, from hardware and software to people, May 14 through 20 was a key week for Apple in the 1980s, 90s, and 2000s.
There is something about examining the events of a single week across Apple's four decades that really illuminates how much this company has done. It's as if watching year-by-year, you get inured to Apple's rises and falls, yet comparing specific weeks is like seeing a Before and After picture. Even in this comparatively quiet week of May 7 through 13, the few events are striking for how impossible it seems to be happening to the same company.
A bit under a quarter of a century ago now, I was at the UK press launch for FireWire. It's a cable. I remember sitting in the audience as a speaker explained why I should be thrilled and I remember one single two-foot sample of FireWire cable being passed amongst us journalists. I remember it less because it was a Woodstock moment and more because I looked at this cable having no clue what I should be seeing and instead just passing it on to the next man or woman in the row. I probably said something about how I mustn't hog it all to myself.
Previously on this week by week slicing of Apple history, we noted how Steve Wozniak had been dangerously tardy in 1976 about getting a legal release from his employer Hewlett Packard. Without that permission, the Apple I computer would've legally belonged to HP, and by the time Woz got the paperwork sorted out, he and Jobs were already deep into making their first sale. We were sorry to have teased you with how you'd have to wait until this week to see that Woz learned his lesson a little too well. Now we're very sorry to tease you that he would do something even more daft -- that we'll tell you about in November.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE