Tag - Aluratek
Borders said it would start up multiple deals, beginning October 31, in what's already considered a bid to recover sagging sales. The company dropped the price of its core readers, the Kobo eReader and the Aluratek Libre, down to $100; the Libre deal lasts until November 15. It should also be giving away five free books with each Kobo Wireless eReader at its usual $140 price, and Sony Readers will get a free cover and light combo.
Borders this morning fought back against the third-generation Kindle by dropping prices on both the Aluratek Libre and the Kobo eReader. Although not yet reflected on the site, the Kobo device is dropping down to $130 while Aluratek's device is falling to $100, making it one of the first current e-readers to crack the price mark.