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Borders cuts Kobo, Velocity tablet prices to fix low sales

10/25, 5:00pm

Borders drops Kobo to 99, Velocity Reader to 170

Borders said it would start up multiple deals, beginning October 31, in what's already considered a bid to recover sagging sales. The company dropped the price of its core readers, the Kobo eReader and the Aluratek Libre, down to $100; the Libre deal lasts until November 15. It should also be giving away five free books with each Kobo Wireless eReader at its usual $140 price, and Sony Readers will get a free cover and light combo.


Borders slashes Aluratek, Kobo prices to fight Kindle

08/31, 9:40am

Aluratek Libre and Kobo eReader fall in price

Borders this morning fought back against the third-generation Kindle by dropping prices on both the Aluratek Libre and the Kobo eReader. Although not yet reflected on the site, the Kobo device is dropping down to $130 while Aluratek's device is falling to $100, making it one of the first current e-readers to crack the price mark.



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