07/22, 4:55pm
Yahoo Q2 2008 Results
Yahoo this afternoon reported mixed results for its spring quarter that it blames in part on Microsoft's attempts to buy out the search engine firm. Although its pure revenue climbed six percent to approximately $1.79 billion between April and June with profits climbing slightly to $1.03 billion, the company says its actual operating income dropped a significant 45 percent to $101 million; nearly one quarter of this, or $22 million, was associated with the legal costs both with Microsoft's initial takeover and the recently-ended proxy takeover threat from billionaire Carl Icahn, who had boosted his stake in the company to nearly five percent in an attempt to help vote out Yahoo's board of directors.
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06/26, 12:45am
Yahoo clarifies deals
Yahoo CEO Jerry Wang and Chairman Roy Bostock on Wednesday sent a letter to shareholders explaining the June 12th deal with Google, as well as clarifying its negotiations with Microsoft, who recently made a bid for the search and advertising giant. Yahoo writes that the "carefully structured" agreement with Google will add $250 to $450 million in incremental operating cash flow for the company during its first year of operation.
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06/12, 7:40pm
Yahoo goes Google Adsense
Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada and Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo, however, is free to enter into similar agreements with other advertising providers and use Google's advertising on as many or as few of its search results and content pages as it chooses.
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04/22, 4:55pm
Yahoo Beats Expectations
Yahoo on Tuesday afternoon set the groundwork for its resistance to Microsoft's proposed takeover by posting its fiscal results for the first quarter of 2008. The search engine firm says it that its revenues for the period ended March were just over $1.8 billion, a nine percent increase over the same period a year ago; the company also claimed just over $1 billion in profit, an 11 percent jump versus the same period in 2007.
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02/21, 1:55pm
Google AdSense Video
Google today expanded its AdSense web service to include AdSense for video, one of the first large-scale ad revenue systems for web-based footage. The feature allows videos from YouTube to either embed ads in the videos themselves or to use the company's overlay system to put text ads on top that change based on the video and its surroundings: ads will change based either on text on the video's host site or on cues in the video itself, Google says. In-video ads are paid out based on impressions while text ads are based on the number of actual clicks.
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