Tag - AdMob
Google has finally released an update for its AdMob advertising SDK for iOS developers that leaves those reliant on it just three weeks to update affected apps before Apple's hard deadline for rejecting apps that still use Unique Device Identification (UDIDs) to track app usage and advertising effectiveness. The new version, 6.4.0, retires the UDID scheme (which had emerged as a potential security and privacy risk that could compromise personal information) and adds support for test ads, along with some bug fixes.
Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange. The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform. The OpenX-powered service would be active in the second half of the year.
Google's AdMob unit late Tuesday said it had seen a 700 percent spike in tablet traffic over the past year. Monthly its on its large-scale ad network from iPads, Android tablets, and others that take AdMob marketing jumped from one billion in December 2010 to eight billion by the end of November 2011, TechCrunch was told. The firm didn't break down hits by OS, but tablets continue to be led by iPads.
British Telecom has continued its legal campaigns in technology by suing Google for allegedly infringing on its patents in an action filed on Thursday. The Delaware-based complaint, caught by Florian Mueller, accused Google of violating six patents for telecoms and navigation through its development of Android, Google Maps, and related services like AdMob, Google+, Places, and even basic search. BT considers the supposed violations "willful" and is asking for tripled damages as a result.
Apple is reportedly easing some of its policies around iAd to spark interest and counter Google's mobile ad control. Sources divulged Monday night to the Wall Street Journal that the minimum ad buy was dropping beyond earlier cuts to $400,000, less than half the million-dollar original baseline. Apple was also veering from the original plan, which charged a substantial amount for every ad click, to a believed $10 for every 1,000 views and what's implied is a lower $2 for every click.
Google made a major policy change for its mobile ad unit AdMob late Friday with plans to take it away from the mobile web. Citing confusion and overlap, it now plans to limit AdMob to native mobile apps on Android, iPhones, iPads, and other phone or tablet platforms. AdSense, its original ad system, would be used for web ads on phones and tablets.
Apple is reportedly slashing prices for iAd campaigns, as many advertisers are said to be departing from the platform. Unnamed sources have told Bloomberg the company is cutting its rates by as much as 70 percent in an effort to woo wary advertisers, many of which are said to be gravitating toward alternative platforms offered by companies such as Google.
AdMob kicked off its first year at Google with a new dip into tablet ads. Its new HTML5 code is designed both for the larger screens as well as to react to touch gestures. The platform is designed to be cross-platform and handle iPads, Android 3 slates and future platforms like the HP TouchPad.
Google confirmed on Tuesday that South Korean police had raided its offices in the country over concerns about Android location tracking. Officials were concerned that Google's AdMob division was collecting position data for ads without either the knowledge of the user or permission from the Korea Communications Commission. The search engine said only that it would cooperate with investigators.
Google faced mounting signs of antitrust concern on Friday as two South Korean search engine firms filed complaints with the country's Fair Trade Commission over Android. Daum and Naver's creator NHN both accused Google of blocking mobile search competition by making its search engine the default and supposedly making it difficult to change. Android was "systematically designed" to complicate this, NHN said, and wasn't letting carriers have distinctive search options.