11/09, 3:45pm
Largest iPhone ad firm in Google's camp
Google today said it has bought mobile advertising house AdMob for $750 million. The deal gives Google control of what's considered the single largest advertiser on phones and is characterized as helping to better monetize the ads that reach platforms like Android and the iPhone. Giving AdMob the extra support should help fund the mobile web by improving the effectiveness of ads in apps and mobile-optimized websites, according to the search engine giant.
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07/23, 10:30am
AdMob June 2009
Apple has successfully sold over 25 million devices running some form of iPhone OS since it started selling them two years ago, new AdMob data shows. The advertisers and researchers estimate that, of the 45 million iPhone OS devices shipped worldwide since June 2007, about 13 million were American iPhones while 12 million were iPod touch units have been sold in the country. Although the mix skews towards the iPhone, the difference was helped by the three-month lead for that device first entering stores.
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06/25, 12:00pm
AdMob May 2009
New data published by AdMob today showed that Apple's share of mobile web use has suddenly surged and now makes up more than two thirds of all mobile traffic in the US. In May, iPhone requests represented 69 percent of all traffic, a sudden jump from 59 percent the month before. By comparison, BlackBerries accounted for just 13 percent of traffic and Android phones represented 7 percent.
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05/27, 9:45am
AdMob April 2009
The quality of web browsing on Android and iPhone devices has led both to be used online far more than other devices, according to fresh AdMob data. Although it has just 8 percent of the smartphone market, the iPhone now accounts for about 43 percent of the web ad traffic AdMob follows as of April. Android's presence online is also disproportionate as its 1 percent share of actual phones is met by 3 percent of mobile web use.
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04/23, 3:00pm
AdMob Mar 2009 Phone Share
The use of the iPhone online has accelerated to where it's now outranking Symbian in terms of sheer traffic, AdMob's March 2009 metrics report shows. Tracking access worldwide based on ad requests, the firm says OS X iPhone grew to represent 38 percent of smartphone traffic and just slightly edged out all Symbian phones, which have fallen to 37 percent. Both are sharp changes from February, when Symbian held a comfortable lead at 43 percent while the iPhone had just crossed the 33 percent mark.
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11/19, 11:30am
iPhone 3G tops AdMob
Apple's second-wave push for the iPhone has already made it the most popular phone on the web, a study of October data from AdMob indicates. The mobile ad provider notes that total worldwide iPhone share for ad requests nearly doubled from 2.1 percent in September to 4.1 percent the following month, bringing it from fourth place to first. The previous leader, Motorola's RAZR V3, has held on to its second place spot but dropped substantially from 4.1 percent to 3.4 percent of all requests to AdMob.
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