Tag - AdMob
Google has finally released an update for its AdMob advertising SDK for iOS developers that leaves those reliant on it just three weeks to update affected apps before Apple's hard deadline for rejecting apps that still use Unique Device Identification (UDIDs) to track app usage and advertising effectiveness. The new version, 6.4.0, retires the UDID scheme (which had emerged as a potential security and privacy risk that could compromise personal information) and adds support for test ads, along with some bug fixes.
Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange. The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform. The OpenX-powered service would be active in the second half of the year.
Google's AdMob unit late Tuesday said it had seen a 700 percent spike in tablet traffic over the past year. Monthly its on its large-scale ad network from iPads, Android tablets, and others that take AdMob marketing jumped from one billion in December 2010 to eight billion by the end of November 2011, TechCrunch was told. The firm didn't break down hits by OS, but tablets continue to be led by iPads.
British Telecom has continued its legal campaigns in technology by suing Google for allegedly infringing on its patents in an action filed on Thursday. The Delaware-based complaint, caught by Florian Mueller, accused Google of violating six patents for telecoms and navigation through its development of Android, Google Maps, and related services like AdMob, Google+, Places, and even basic search. BT considers the supposed violations "willful" and is asking for tripled damages as a result.
Apple is reportedly easing some of its policies around iAd to spark interest and counter Google's mobile ad control. Sources divulged Monday night to the Wall Street Journal that the minimum ad buy was dropping beyond earlier cuts to $400,000, less than half the million-dollar original baseline. Apple was also veering from the original plan, which charged a substantial amount for every ad click, to a believed $10 for every 1,000 views and what's implied is a lower $2 for every click.
Google made a major policy change for its mobile ad unit AdMob late Friday with plans to take it away from the mobile web. Citing confusion and overlap, it now plans to limit AdMob to native mobile apps on Android, iPhones, iPads, and other phone or tablet platforms. AdSense, its original ad system, would be used for web ads on phones and tablets.
Apple is reportedly slashing prices for iAd campaigns, as many advertisers are said to be departing from the platform. Unnamed sources have told Bloomberg the company is cutting its rates by as much as 70 percent in an effort to woo wary advertisers, many of which are said to be gravitating toward alternative platforms offered by companies such as Google.
AdMob kicked off its first year at Google with a new dip into tablet ads. Its new HTML5 code is designed both for the larger screens as well as to react to touch gestures. The platform is designed to be cross-platform and handle iPads, Android 3 slates and future platforms like the HP TouchPad.
Google confirmed on Tuesday that South Korean police had raided its offices in the country over concerns about Android location tracking. Officials were concerned that Google's AdMob division was collecting position data for ads without either the knowledge of the user or permission from the Korea Communications Commission. The search engine said only that it would cooperate with investigators.
Google faced mounting signs of antitrust concern on Friday as two South Korean search engine firms filed complaints with the country's Fair Trade Commission over Android. Daum and Naver's creator NHN both accused Google of blocking mobile search competition by making its search engine the default and supposedly making it difficult to change. Android was "systematically designed" to complicate this, NHN said, and wasn't letting carriers have distinctive search options.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE