June 25 - 12:00pm EDT   New data published by AdMob today showed that Apple's share of mobile web use has suddenly surged and now makes up more than two thirds of all mobile traffic in the US. In May, iPhone requests represented 69 percent of all traffic, a sudden jump from 59 percent the month before. By comparison, BlackBerries accounted for just 13 percent of traffic and Android phones represented 7 percent. [full story]

May 27 - 9:45am EDT   The quality of web browsing on Android and iPhone devices has led both to be used online far more than other devices, according to fresh AdMob data. Although it has just 8 percent of the smartphone market, the iPhone now accounts for about 43 percent of the web ad traffic AdMob follows as of April. Android's presence online is also disproportionate as its 1 percent share of actual phones is met by 3 percent of mobile web use. [full story]

April 23 - 3:00pm EDT   The use of the iPhone online has accelerated to where it's now outranking Symbian in terms of sheer traffic, AdMob's March 2009 metrics report shows. Tracking access worldwide based on ad requests, the firm says OS X iPhone grew to represent 38 percent of smartphone traffic and just slightly edged out all Symbian phones, which have fallen to 37 percent. Both are sharp changes from February, when Symbian held a comfortable lead at 43 percent while the iPhone had just crossed the 33 percent mark. [full story]

November 19 - 11:30am EST   Apple's second-wave push for the iPhone has already made it the most popular phone on the web, a study of October data from AdMob indicates. The mobile ad provider notes that total worldwide iPhone share for ad requests nearly doubled from 2.1 percent in September to 4.1 percent the following month, bringing it from fourth place to first. The previous leader, Motorola's RAZR V3, has held on to its second place spot but dropped substantially from 4.1 percent to 3.4 percent of all requests to AdMob. [full story]