Universal opens DRM-free rare music store
07/30, 3:55pm
Universal LostTunes
Universal today took an unusual route in announcing LostTunes, its own company-run store. Rather than sell a bulk catalog, the service focuses only on rare and at times unreleased albums from the music label's collection. Albums are hand-picked by Universal and cover several different eras ranging from classic jazz on the Verve label to Joni Mitchell and electronic music. The catalog will start small with just 134 albums but will add 500 albums within the next half-year; the goal is to offer a new way to buy into a back catalog, Universal says.