Tag - (PRODUCT) Red
Following on the heels of yesterday's release of a (PRODUCT) Red leather case for the iPhone 6s and 6s Plus and a new game promotion to raise money for the Global Fund, a number of Apple's flagship retail stores have again turned the normally-white Apple logo to red in honor of World Aids Day today. Apple has contributed some $100 million to the Global Fund since 2006, nearly a third of all company-based donations the Fund has received.
In a memo to all employees, Apple CEO Tim Cook has announced that the recent (Product) RED campaign, which ran through app upgrade purchases, in-store items and online accessories during the run-up to World AIDS Day on December 1 raised over $20 million, which will be seeded to the Global Fund. The group fights HIV/AIDS, malaria and other health threats largely in Africa and other impoverished areas. Cook said that the promotion has thus pushed Apple's total contribution to over $100 million since 2006.
Media reports have mischaracterized U2 lead singer and (Product) RED founder Bono's recent comments that appear to call Apple to task over its "modesty run amok" approach to the iPhone makers (RED)-branded offerings, the charity has protested in a new blog post. Video of the meeting at the Cannes Lion festival between Bono and Apple SVP of Design Sir Jonathan Ive would appear to support the foundation's explanation that Bono's remarks represented "faux outrage" and were intended to poke fun at Apple's modesty about the partnership.
During Bank of America's (Product) RED promotion on iTunes, over 3 million copies of U2's newest single were downloaded, according to an announcement. Over 1 million of those went out during the first hour after an ad promoting the deal ran during the Super Bowl. As a result of the initiative, over $3 million should go towards the Global Fund to fight AIDS, tuberculosis and malaria.
Bank of America will donate $1 to (Product) RED for every download of U2's free "Invisible" single on iTunes, the company announced during last night's Super Bowl. (Product) RED is an initiative which directs money from specially-branded products to the Global Fund, a charity dedicated to fighting AIDS, tuberculosis and malaria. RED was co-founded by U2's lead singer Bono in 2006.
Both Apple's iTunes store and Starbucks' website have begun selling a $30 (Product) RED virtual gift card that offers $15 in credit at each of the two vendors: $15 to spend at Starbucks, and $15 to spend on the iTunes store. Five percent of the purchase price goes to the Global Fund AIDS research foundation. The credit is good for anything purchasable in a Starbucks, or from the company's online store (US only). The iTunes half can be used to buy music, movies, apps, audiobooks, e-books and Mac App Store software.
Apple served as the example for a wider industry issue once more on Saturday through an investigation on Saturday. The iPhone maker was already known to be offshoring most of its income, but it's now known by the New York Times to have divisions across Europe, the British Virgin Islands, and elsewhere outside of the US to minimize how much it's taxed. Within the US itself, it has taken advantage of Nevada's absence of corporate tax to boost some of the gains that come into the US.
Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.
One of the few subjects Steve Jobs refused to talk about for a biography by Walter Isaacson was philanthropy, according to ISI Group's Brian Marshall. The analyst says he was in attendance at a recent Q&A session with Isaacson at the Commonwealth Club in San Francisco. The author explained that during interviews, Jobs would stay mum about charity in general as well as the specific question of how his fortune would be distributed after his death.
Apple Stores will mark a very low-key observance of World AIDS Day on December 1st, claim sources for ifoAppleStore. The plan involves simply promoting goods that fall under (PRODUCT) RED, which donates a small portion of proceeds to the Global Fund to fight AIDS in Africa. Some Apple Specialists, for instance, will be wearing and marketing the RED iPod nano.
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Apple offers customizable Mother's Day ad creator
In a follow-up to its recent Mother's Day TV ad that continues the "shot on iPhone" campaign, Apple has now set up a dedicated website that allows users to upload a single image of their own mothers into the end of the TV spot, which does not include any advertising message other than a brief Apple logo at the end. The uploaded photo is inserted into the ad, which carries no overt images of Apple products, narration, or other identifiers that the footage was shot on iPhones. Users can preview the finished custom video and share it to social networks in time for Mother's Day, which arrives on May 8. http://bit.ly/1ZnVPL2
Drake album tops 250M views on Apple Music
The latest album from Drake, titled Views, was streamed some 250 million times in its first week as an Apple Music exclusive, according to label Republic Records. The album, which was released last Thursday, topped a streaming record previously held by Justin Beiber of 205 million streams across all the popular streaming services in its first week. Views will become available on other streaming services starting May 13. The album has also sold over 1.2 million copies in its first week on iTunes. http://bit.ly/1s0S3gO
Cook to speak at Startup Fest Europe
May is turning out to be a busy travel month for Apple CEO Tim Cook: following on from reports that he will head back to China to meet with government officials there to help smooth out some recent difficulties, Cook is scheduled to be among the guest speakers at Startup Fest Europe in Amsterdam on May 24 at 11:10AM local time. His talk will run about 35 minutes, according to the schedule for the event. Other speakers across the five-day event will include Uber CEO Travis Kalanick, the Prime Minister of the Netherlands Mark Rutte, and Alphabet Chairman Eric Schmidt. http://bit.ly/1q3Zvpr
Retail VP Kupbens leaves Apple
Bob Kupbens, who joined Apple in 2014 just ahead of Dame Angela Ahrendts to run the online Apple Store and other web-based retail programs as vice president of online marketing efforts, has reportedly left the company for another position. Kupbens, who was previously in charge of digital marketing initiatives and e-commerce at Delta Air Lines, replaced Jennifer Bailey when she was appointed to run the Apple Pay project. He has overseen the redesign of the online store, the online iPhone upgrade program, and has generally worked to make the site better integrated with the retail Apple Stores. No replacement for Kupbens has yet been named.
Xcode updated for Git security
Apple on Friday patched two known critical vulnerabilities in its Xcode development tool that were concerned with the Git source code management client portion of the program. For unknown reasons, Apple waited seven weeks to update the version of Git shipping with the command-line tools in Xcode to v2.7.4, released by Git developers on March 17 to address the vulnerabilities. The flaw, now corrected, could allow for cloning a repository with a specially-crafted file structure, giving attackers a chance to execute malicious code on systems where cloning operations were initiated, reports Computerworld. The Command Line Tools package is not installed by default on OS X, but users have the option of installing it, and in some cases were forced to disable Git until the tools were updated. http://apple.co/24BQJP3
Twitter for Mac gets Moments, Polls
Twitter has updated its Mac app with Moments and Polls, features previously rolled out in its web portal and in its mobile apps. The new Moments tab is designed to make it easier to find more interesting and relevant content. Content is curated in categories including News, Sports, Entertainment and Fun, with trending topics highlighted for an easier to use, more engaging experience. The Twitter for Mac app also picks up the ability to create custom multiple choice polls via Tweets that are live for a 24-hour period. Users can also share GIFs in both Tweets and Direct Messages thanks to a new GIF search function. http://apple.co/1rxCvA0
GoPro revenue drops, Karma drone delayed
Action camera maker GoPro announced its first quarter results on Thursday, and the news was largely bad. While unit sell-through of the cameras was close to the year-over-year compare, revenues dropped 49.5 percent from Q1 last year, though was slightly above the company's guidance. Overall, the company lost $107 million in GAAP net income, and margins declined to 32.5 percent from 45.1 percent in the year-ago quarter. The company further announced that it would be delaying its planned Karma drone product until this winter, which will likely further impact next quarter's results. The upside of the delay, said GoPro Founder and CEO Nicholas Woodman, is that the Karma will now benefit from debuting just before the holiday buying season. http://bit.ly/1OgpdgD