Tag - (PRODUCT) Red
Following on the heels of yesterday's release of a (PRODUCT) Red leather case for the iPhone 6s and 6s Plus and a new game promotion to raise money for the Global Fund, a number of Apple's flagship retail stores have again turned the normally-white Apple logo to red in honor of World Aids Day today. Apple has contributed some $100 million to the Global Fund since 2006, nearly a third of all company-based donations the Fund has received.
In a memo to all employees, Apple CEO Tim Cook has announced that the recent (Product) RED campaign, which ran through app upgrade purchases, in-store items and online accessories during the run-up to World AIDS Day on December 1 raised over $20 million, which will be seeded to the Global Fund. The group fights HIV/AIDS, malaria and other health threats largely in Africa and other impoverished areas. Cook said that the promotion has thus pushed Apple's total contribution to over $100 million since 2006.
Media reports have mischaracterized U2 lead singer and (Product) RED founder Bono's recent comments that appear to call Apple to task over its "modesty run amok" approach to the iPhone makers (RED)-branded offerings, the charity has protested in a new blog post. Video of the meeting at the Cannes Lion festival between Bono and Apple SVP of Design Sir Jonathan Ive would appear to support the foundation's explanation that Bono's remarks represented "faux outrage" and were intended to poke fun at Apple's modesty about the partnership.
During Bank of America's (Product) RED promotion on iTunes, over 3 million copies of U2's newest single were downloaded, according to an announcement. Over 1 million of those went out during the first hour after an ad promoting the deal ran during the Super Bowl. As a result of the initiative, over $3 million should go towards the Global Fund to fight AIDS, tuberculosis and malaria.
Bank of America will donate $1 to (Product) RED for every download of U2's free "Invisible" single on iTunes, the company announced during last night's Super Bowl. (Product) RED is an initiative which directs money from specially-branded products to the Global Fund, a charity dedicated to fighting AIDS, tuberculosis and malaria. RED was co-founded by U2's lead singer Bono in 2006.
Both Apple's iTunes store and Starbucks' website have begun selling a $30 (Product) RED virtual gift card that offers $15 in credit at each of the two vendors: $15 to spend at Starbucks, and $15 to spend on the iTunes store. Five percent of the purchase price goes to the Global Fund AIDS research foundation. The credit is good for anything purchasable in a Starbucks, or from the company's online store (US only). The iTunes half can be used to buy music, movies, apps, audiobooks, e-books and Mac App Store software.
Apple served as the example for a wider industry issue once more on Saturday through an investigation on Saturday. The iPhone maker was already known to be offshoring most of its income, but it's now known by the New York Times to have divisions across Europe, the British Virgin Islands, and elsewhere outside of the US to minimize how much it's taxed. Within the US itself, it has taken advantage of Nevada's absence of corporate tax to boost some of the gains that come into the US.
Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.
One of the few subjects Steve Jobs refused to talk about for a biography by Walter Isaacson was philanthropy, according to ISI Group's Brian Marshall. The analyst says he was in attendance at a recent Q&A session with Isaacson at the Commonwealth Club in San Francisco. The author explained that during interviews, Jobs would stay mum about charity in general as well as the specific question of how his fortune would be distributed after his death.
Apple Stores will mark a very low-key observance of World AIDS Day on December 1st, claim sources for ifoAppleStore. The plan involves simply promoting goods that fall under (PRODUCT) RED, which donates a small portion of proceeds to the Global Fund to fight AIDS in Africa. Some Apple Specialists, for instance, will be wearing and marketing the RED iPod nano.
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Parallels Access 3.1 updated for iPad Pro
Virtualization software Parallels Access 3.1 has been updated with support for the 12.9-inch iPad Pro, including Apple Pencil support. The software allows remote access to your PC or Mac from anywhere to control desktop applications from iOS or Android tablets and phones, with native touch gestures, as well as from any computer with an HTML5 web browser. Featuring three resolution choices for your mobile device ("Best for your Device," "More Space," and "Same as Computer") and 3D Touch support for the iPhone 6s and 6s Plus, the update also adds a new Tablet Mode in Windows 10, which makes it easier to interact without a mouse or keyboard. http://bit.ly/1OWZqjg
Hyundai brings CarPlay to more 2016 models
Along with its previously-announced support for adding CarPlay technology to the 2016 Sonata, 2017 Elantra, and 2017 Ioniq, a leaked memo to dealers has revealed that CarPlay-supporting software updates will be available today that bring the infortainment tech to the 2015 and 2016 non-hybrid Sonata models, the 2016 hybrid Sonata, the 2015 and 2016 Genesis Sedan, the 2016 Tucson, the 2017 Santa Fe, and the 2017 Ioniq. Owners can upgrade the system themselves by visiting the Hyundai website, and will need a Mac or PC with either an SD card slot or SD card reader to transfer the update to the vehicle. http://bit.ly/1YZqkqS
Google Paris HQ raided by investigators
Google's Paris headquarters has been raided by dozens of French police. The Tuesday raid was part of an ongoing investigation into possible tax-avoidance practices, stoked by widespread dissatisfaction with the way multinationals like Google are structuring their business operations. Although trading in many countries around the globe, Google reports its international sales only in tax-friendly Ireland, similar to a practice adopted by Apple. According to French law, if it completes any of its sales contracts in France and not Ireland alone, it could be in breach of its laws. Google, for its part, denies any wrongdoing, and said that it is fully compliant with French law. http://reut.rs/1Udk2T9
Apple TV extends universal search to NBC
Apple has extended its universal search function on the Apple TV to now include NBC shows in its results, provided the user has installed the NBC tvOS app. The search results can be generated either through Siri, or through the Search app, and includes support for searches by title, genre, and actor, among other queries. NBC joins CBS, more recently, among other channels including: Disney Channel; Disney Jr; Disney XD; FOXNOW; FXNOW; HBO GO; HBO NOW; Hulu; Nat Geo TV; Netflix; PBS; PBS Kids; SHOWTIME; SHOWTIME Anytime; Starz, and Watch ABC, all of which are supported by universal search. http://apple.co/25lGi5R
Comixology fires up $6 all-you-can-read service
Amazon-owned Comixology has launched an all-you-can-read comic subscription service. After a 30-day free trial, for $6 a month, subscribers can draw from a large selection of the Comixology library, minus Marvel and DC comics. For now, the service is US-only. http://bit.ly/1WMAOft
QuarkXPress 2016 now shipping
Quark is now shipping QuarkXPress 2016, the newest version of Quark's graphic design and desktop publishing software that now features near-WYSIWYG fixe HTML5 publishing as well as improved operability with InDesign and Illustrator and support for multi-Color Gradient Blends, OpenType Stylistic Sets, a Color Picker (Eyedropper tool), Touchpads for Pinch and Zoom (Mac only) and more. Users on any previous version of QuarkXPress (versions 3-10) can upgrade to version 2016 for $350, while QuarkXPress 2015 users can upgrade to 2016 for $180; new licenses are available for $850 (education licenses are available for $90). http://bit.ly/1OL23Pu
Kanex debuts GoPower USB-C for MacBooks
Kanex today introduced its GoPower USB-C, a portable power solution designed to charge a USB-C MacBook on the go along with an iPhone or iPad simultaneously. Featuring 15,000 mAh of power--capable of charging an iPhone 6s seven times or the USB-C MacBook one full time--the GoPower USB-C Portable Battery features one 3A USB-C port and one 2.4A port for other devices, priority charging detection technology and a pass-thru charging to your devices when the battery is plugged into a power source. http://bit.ly/1TKaf8z