Tag - (PRODUCT) Red
Following on the heels of yesterday's release of a (PRODUCT) Red leather case for the iPhone 6s and 6s Plus and a new game promotion to raise money for the Global Fund, a number of Apple's flagship retail stores have again turned the normally-white Apple logo to red in honor of World Aids Day today. Apple has contributed some $100 million to the Global Fund since 2006, nearly a third of all company-based donations the Fund has received.
In a memo to all employees, Apple CEO Tim Cook has announced that the recent (Product) RED campaign, which ran through app upgrade purchases, in-store items and online accessories during the run-up to World AIDS Day on December 1 raised over $20 million, which will be seeded to the Global Fund. The group fights HIV/AIDS, malaria and other health threats largely in Africa and other impoverished areas. Cook said that the promotion has thus pushed Apple's total contribution to over $100 million since 2006.
Media reports have mischaracterized U2 lead singer and (Product) RED founder Bono's recent comments that appear to call Apple to task over its "modesty run amok" approach to the iPhone makers (RED)-branded offerings, the charity has protested in a new blog post. Video of the meeting at the Cannes Lion festival between Bono and Apple SVP of Design Sir Jonathan Ive would appear to support the foundation's explanation that Bono's remarks represented "faux outrage" and were intended to poke fun at Apple's modesty about the partnership.
During Bank of America's (Product) RED promotion on iTunes, over 3 million copies of U2's newest single were downloaded, according to an announcement. Over 1 million of those went out during the first hour after an ad promoting the deal ran during the Super Bowl. As a result of the initiative, over $3 million should go towards the Global Fund to fight AIDS, tuberculosis and malaria.
Bank of America will donate $1 to (Product) RED for every download of U2's free "Invisible" single on iTunes, the company announced during last night's Super Bowl. (Product) RED is an initiative which directs money from specially-branded products to the Global Fund, a charity dedicated to fighting AIDS, tuberculosis and malaria. RED was co-founded by U2's lead singer Bono in 2006.
Both Apple's iTunes store and Starbucks' website have begun selling a $30 (Product) RED virtual gift card that offers $15 in credit at each of the two vendors: $15 to spend at Starbucks, and $15 to spend on the iTunes store. Five percent of the purchase price goes to the Global Fund AIDS research foundation. The credit is good for anything purchasable in a Starbucks, or from the company's online store (US only). The iTunes half can be used to buy music, movies, apps, audiobooks, e-books and Mac App Store software.
Apple served as the example for a wider industry issue once more on Saturday through an investigation on Saturday. The iPhone maker was already known to be offshoring most of its income, but it's now known by the New York Times to have divisions across Europe, the British Virgin Islands, and elsewhere outside of the US to minimize how much it's taxed. Within the US itself, it has taken advantage of Nevada's absence of corporate tax to boost some of the gains that come into the US.
Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.
One of the few subjects Steve Jobs refused to talk about for a biography by Walter Isaacson was philanthropy, according to ISI Group's Brian Marshall. The analyst says he was in attendance at a recent Q&A session with Isaacson at the Commonwealth Club in San Francisco. The author explained that during interviews, Jobs would stay mum about charity in general as well as the specific question of how his fortune would be distributed after his death.
Apple Stores will mark a very low-key observance of World AIDS Day on December 1st, claim sources for ifoAppleStore. The plan involves simply promoting goods that fall under (PRODUCT) RED, which donates a small portion of proceeds to the Global Fund to fight AIDS in Africa. Some Apple Specialists, for instance, will be wearing and marketing the RED iPod nano.
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