Song cracked $1 million in first hour after Super Bowl ad
During Bank of America's (Product) RED promotion on iTunes, over 3 million copies of U2's newest single were downloaded, according to an announcement. Over 1 million of those went out during the first hour after an ad promoting the deal ran during the Super Bowl. As a result of the initiative, over $3 million should go towards the Global Fund to fight AIDS, tuberculosis and malaria.
Free download expires later today
Bank of America will donate $1 to (Product) RED for every download of U2's free "Invisible" single on iTunes, the company announced during last night's Super Bowl. (Product) RED is an initiative which directs money from specially-branded products to the Global Fund, a charity dedicated to fighting AIDS, tuberculosis and malaria. RED was co-founded by U2's lead singer Bono in 2006.
Card is good at both merchants, benefits AIDS charities
Both Apple's iTunes store and Starbucks' website have begun selling a $30 (Product) RED virtual gift card that offers $15 in credit at each of the two vendors: $15 to spend at Starbucks, and $15 to spend on the iTunes store. Five percent of the purchase price goes to the Global Fund AIDS research foundation. The credit is good for anything purchasable in a Starbucks, or from the company's online store (US only). The iTunes half can be used to buy music, movies, apps, audiobooks, e-books and Mac App Store software.
Apple and others reposition funds to minimize tax
Apple served as the example for a wider industry issue once more on Saturday through an investigation on Saturday. The iPhone maker was already known to be offshoring most of its income, but it's now known by the New York Times to have divisions across Europe, the British Virgin Islands, and elsewhere outside of the US to minimize how much it's taxed. Within the US itself, it has taken advantage of Nevada's absence of corporate tax to boost some of the gains that come into the US.
New Apple CEO takes opposite approach to Jobs
Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.
Apple co-founder's charity efforts still secret
One of the few subjects Steve Jobs refused to talk about for a biography by Walter Isaacson was philanthropy, according to ISI Group's Brian Marshall. The analyst says he was in attendance at a recent Q&A session with Isaacson at the Commonwealth Club in San Francisco. The author explained that during interviews, Jobs would stay mum about charity in general as well as the specific question of how his fortune would be distributed after his death.
Expected to push existing (PRODUCT) RED gear
Apple Stores will mark a very low-key observance of World AIDS Day on December 1st, claim sources for ifoAppleStore. The plan involves simply promoting goods that fall under (PRODUCT) RED, which donates a small portion of proceeds to the Global Fund to fight AIDS in Africa. Some Apple Specialists, for instance, will be wearing and marketing the RED iPod nano.
Dell Mini 10 TV Tuner
Dell this morning quietly expanded the options for the Inspiron Mini 10 and 10v to include both its first TV tuner and a pair of new color options. The company's promised USB digital TV tuner should be available today and, in North American form, will supply owners of the 10-inch netbooks with free over-the-air ATSC HD broadcasts. It should cost $50 in the build-to-order process for any Inspiron Mini 10 model.
Dell opens Design Studio
Dell has announced the opening of the Design Studio, a service for people buying 15- or 17-inch Studio notebooks. The company says it has commissioned over 100 works of original art from a number of different artists, such as Mike Ming, Brittany Waldner and Joseph Amedokpo. These can then be applied to the lid of a system being ordered, at a cost of $75. 52 of the images qualify under (PRODUCT) Red, which donates $20 towards controlling AIDS in Africa.
Dell (PRODUCT) Red Studios
Dell has taken the unusual step of announcing three new artwork options for its Studio notebooks, all under the aegis of (PRODUCT) Red. (PRODUCT) Red is a commercial initiative designed to trickle money to the Global Fund, an AIDS charity. For the purchase of each 15- or 17-inch Studio with (PRODUCT) Red artwork, Dell says it will send $20 of the money to the Global Fund.
Dell PRODUCT Red Official
Quickly responding to advance details, Dell this afternoon has already launched Dell (PRODUCT) Red (link active soon), its campaign to contribute to the Red charity's fight against AIDS in Africa. Every device in the campaign provides a percentage of its sale to the charity without affecting the price but also comes in a special red hue; in software, each comes with a special version of Windows Vista Ultimate with six desktops, a Vista Ultimate DreamScene video desktop, a screen saver, and two Sidebar gadgets.