MacNN | advertising News

Study: Apple, iOS most effective manufacturer and platform for ads

Thu, 16 May 2013 13:30:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1368714930_Apple-MMsurvey-sm.jpg' border='0' width='176' height='120' />Millennial Media finds that Apple's iOS is again the dominant platform for ad impressions, a measure of the effectiveness and engagement with in-app advertising. The report found growth in ad impressions across platforms and manuf...]]>

Apple updates iAd Producer to 4.0, adds many improvements

Thu, 25 Apr 2013 04:23:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1366864502_Apple-iAdProducer-sm.jpg' border='0' width='176' height='120' />rocky start, Apple's iAd service is now the Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitor...]]>

BBC America signs video advertising deal with Twitter

Fri, 19 Apr 2013 15:18:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1349821367_drwhothumb.jpg' border='0' width='176' height='120' />Twitter itself, provides little detail in the way of what exactly the service entails, b...]]>

Facebook plans video advertisements on user news feeds

Tue, 16 Apr 2013 14:31:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1360975646_facebookcrowd-sm.jpg' border='0' width='176' height='120' />Facebook may add video advertisements to the news feeds of its users, in order to supplement its income from its existing advertising system, according to a report. The social network is in talks with a number of agencies to fill as many as four ad-spots, and is planning to play a...]]>

Google updates AdMob SDK for iOS to drop UDID support

Tue, 09 Apr 2013 04:52:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1365483769_Google-Admob-sm.jpg' border='0' width='176' height='120' />AdMob advertising SDK for iOS developers that leaves those reliant on it just three weeks to update affected apps before Apple's Final Cut Pro X, says the LA Times. The campaign focuses on us...]]>

Apple hires Omnicom CDO as head of iAd EMEA division

Thu, 28 Mar 2013 14:47:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1364482158_paulwright.jpg' border='0' width='176' height='120' />The Drum. Wright was with OMG for roughly a year. He has also Advertising Identifier with other methods to track users and ad impressions may now find their apps