http://www.macnn.com/ MacNN is the leading source for news about Apple and the Mac industry. It offers news, reviews, discussion, tips, troubleshooting, links, and reviews every day. The best place for Mac News. Period. en-us http://images.macnn.com/images/macnn-logo-bw.gif http://www.macnn.com/ http://www.macnn.com/articles/09/11/16/deepening.competition.between.apple.and.google/ <img align='left' src='http://photos.macnn.com/news/0909/appsml.jpg' border='0' width='176' height='120' />Apple took tentative steps towards buying AdMob ahead of the recent Google acquisition, say sources contacted by Bloomberg. Google agreed to pay $750 million in the deal; the combined company will own between 30 and 40 percent of the mobile advertising market. Apple is said to have approached AdMob a few weeks before the Google bid, entering into private negotiations. Both companies have refuse... http://www.macnn.com/articles/09/11/16/deepening.competition.between.apple.and.google/ Mon, 16 Nov 2009 14:40:00 GMT http://www.macnn.com/articles/09/11/13/carrier.continues.attempts.to.deflect.criticism/ <img align='left' src='http://photos.macnn.com/news/0911/iphone-verizonchristmasad.jpg' border='0' width='176' height='120' />AT&T has turned to direct communication in order to discourage customers from believing recent Verizon TV ads. The carrier has issued a new memo, claiming the ads are "so blatantly false and misleading" that it has to "set the record straight" about data coverage. It notes for instance that roughly 233 million Americans should have access to AT&T 3G, while 301 million can fall back to EDGE (2.5G... http://www.macnn.com/articles/09/11/13/carrier.continues.attempts.to.deflect.criticism/ Fri, 13 Nov 2009 16:40:00 GMT http://www.macnn.com/articles/09/11/12/furthers.campaign.against.windows.7/ <img align='left' src='http://photos.macnn.com/news/0911/youtubead.jpg' border='0' width='176' height='120' />Apple has deployed a new Get a Mac ad, this time directed not at TV audiences but at YouTube viewers. Mac (Justin Long) and PC (John Hodgman) stand at one side of the front page, watching security camera footage at the top showing former PC users entering Apple Stores. The people are switching instead of upgrading to Windows 7, Hodgman complains, because Apple is highest in customer satisfaction... http://www.macnn.com/articles/09/11/12/furthers.campaign.against.windows.7/ Thu, 12 Nov 2009 15:40:00 GMT http://www.macnn.com/articles/09/11/10/banner.replaced.without.warning/ <img align='left' src='http://photos.macnn.com/news/0909/ipodtouch3g.jpg' border='0' width='176' height='120' />The latest incarnation of a controversial Boston iPod ad has been pulled from the building on which it hung, says the Boston Herald. Measuring some 13,750 square feet, a 2007 banner was larger than normally allowed, and deemed illegal by the state's Outdoor Advertising Board. One or more versions have nevertheless remained in place well through 2009; in June the responsible companies secured a p... http://www.macnn.com/articles/09/11/10/banner.replaced.without.warning/ Tue, 10 Nov 2009 15:55:00 GMT http://www.macnn.com/articles/09/11/02/company.attempts.to.defuse.win.7.publicity/ <img align='left' src='http://photos.macnn.com/news/0910/mswin7.jpg' border='0' width='176' height='120' />Apple has turned to Google advertising in order to undermine Windows 7, observers note. When entering terms such as "download windows 7" into a Google web search, one of the sponsored links shown may direct users to Apple's Get a Mac website, which attempts to persuade PC owners to switch platforms. The link is displayed under the header "Upgrading to Windows 7," clearly indicating the target au... http://www.macnn.com/articles/09/11/02/company.attempts.to.defuse.win.7.publicity/ Mon, 02 Nov 2009 17:50:00 GMT http://www.macnn.com/articles/09/10/30/could.influence.look.tone.of.future.ads/ <img align='left' src='http://photos.macnn.com/news/0910/leeclow.jpg' border='0' width='176' height='120' />Lee Clow is resigning from his position as the chief creative officer for ad firm TBWA/Media Arts Lab, reports say. A veteran of the advertising industry for more than 40 years, Clow is best known for orchestrating Apple's most famous marketing campaigns, such as the 1984 Superbowl ad. The executive is also responsible for the dancing silhouettes in iPod ads, and the Get a Mac campaign attacking... http://www.macnn.com/articles/09/10/30/could.influence.look.tone.of.future.ads/ Fri, 30 Oct 2009 19:40:00 GMT http://www.macnn.com/articles/09/10/23/allegations.of.corruption.by.business/ <img align='left' src='http://photos.macnn.com/news/0909/ipodtouch3g.jpg' border='0' width='176' height='120' />Giant banner ads for iPods have created political controversy in Boston, writes the Boston Globe. The ads are said to have first arrived in the fall of 2007, a few months before the opening of the city's flagship Apple Store. Covering a wall measuring 13,750 square feet, the banners immediately drew fire from the Outdoor Advertising Board, which called them illegal. They have nevertheless remai... http://www.macnn.com/articles/09/10/23/allegations.of.corruption.by.business/ Fri, 23 Oct 2009 14:15:00 GMT http://www.macnn.com/articles/09/10/22/ad.supported.mac.os.a.possibility/ <img align='left' src='http://photos.macnn.com/news/0910/macads.jpg' border='0' width='176' height='120' />Apple has been exploring the possibility of embedding advertising within Mac OS X, or other platforms, a newly-published patent application reveals. Originally submitted in April of last year, the application credits CEO Steve Jobs and several other people with the invention. If implemented OS users would be presented with one or more ads, which would temporarily disable some aspect of the softw... http://www.macnn.com/articles/09/10/22/ad.supported.mac.os.a.possibility/ Thu, 22 Oct 2009 14:15:00 GMT http://www.macnn.com/articles/09/10/15/schiller.claims.upgrade.may.be.too.much.hassle/ <img align='left' src='http://photos.macnn.com/news/0910/philschiller.jpg' border='0' width='176' height='120' />Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows XP, and will thus require a more elaborate upgrade to carry over files to 7. This can include backing up essential files, reformatting, and/or reinstalling o... http://www.macnn.com/articles/09/10/15/schiller.claims.upgrade.may.be.too.much.hassle/ Thu, 15 Oct 2009 15:20:00 GMT http://www.macnn.com/articles/09/10/06/pokes.fun.at.apple.iphone.slogans/ <img align='left' src='http://photos.macnn.com/news/0910/iphone3gs-3sm.jpg' border='0' width='176' height='120' />Verizon is exploiting complaints about AT&T's network coverage in a new TV ad (see below), which also indirectly targets Apple and the iPhone. "Browse the web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier," the ad says. The centerpiece of the ad is the slogan "Want five times more 3G coverage? Thereís a map for that," a referenc... http://www.macnn.com/articles/09/10/06/pokes.fun.at.apple.iphone.slogans/ Tue, 06 Oct 2009 20:35:00 GMT